Measurement of the impact of music festivals on destination image: the case of a womad festival
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.6/6248 |
Resumo: | This study sought to evaluate, in the context of the commercialization strategies of tourism destinations, if investment in cultural activities such as the organization of a well-known music festival can promote the creation and development of the host destination's image. After a review of the relevant literature, an analysis was done of the responses of tourists who attended the 2013 World of Music, Arts, and Dance Festival in Cáceres, Spain. The fieldwork involved a personal interview survey carried out during the event, whereby 301 valid questionnaires were obtained, which were processed using a structural equations model and the partial least squares method. The results show how the brand positioning of a music festival can contribute to creating a positive destination image for participating tourists. The findings have significant implications for managers in terms of music festival tourism, such as the need to emphasize the destination as a unique event setting. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
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Measurement of the impact of music festivals on destination image: the case of a womad festivalEvent brandLoyaltyMusic FestivalOverall imagePerceptionThis study sought to evaluate, in the context of the commercialization strategies of tourism destinations, if investment in cultural activities such as the organization of a well-known music festival can promote the creation and development of the host destination's image. After a review of the relevant literature, an analysis was done of the responses of tourists who attended the 2013 World of Music, Arts, and Dance Festival in Cáceres, Spain. The fieldwork involved a personal interview survey carried out during the event, whereby 301 valid questionnaires were obtained, which were processed using a structural equations model and the partial least squares method. The results show how the brand positioning of a music festival can contribute to creating a positive destination image for participating tourists. The findings have significant implications for managers in terms of music festival tourism, such as the need to emphasize the destination as a unique event setting.uBibliorumDuarte, PauloFolgado-Fernández, José AntonioHernández-Mogollón, José Manuel2018-10-12T09:15:05Z20182018-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/6248eng10.3727/152599518X15264726192451metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-11-27T12:19:04Zoai:ubibliorum.ubi.pt:10400.6/6248Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-11-27T12:19:04Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
title |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
spellingShingle |
Measurement of the impact of music festivals on destination image: the case of a womad festival Duarte, Paulo Event brand Loyalty Music Festival Overall image Perception |
title_short |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
title_full |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
title_fullStr |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
title_full_unstemmed |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
title_sort |
Measurement of the impact of music festivals on destination image: the case of a womad festival |
author |
Duarte, Paulo |
author_facet |
Duarte, Paulo Folgado-Fernández, José Antonio Hernández-Mogollón, José Manuel |
author_role |
author |
author2 |
Folgado-Fernández, José Antonio Hernández-Mogollón, José Manuel |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
uBibliorum |
dc.contributor.author.fl_str_mv |
Duarte, Paulo Folgado-Fernández, José Antonio Hernández-Mogollón, José Manuel |
dc.subject.por.fl_str_mv |
Event brand Loyalty Music Festival Overall image Perception |
topic |
Event brand Loyalty Music Festival Overall image Perception |
description |
This study sought to evaluate, in the context of the commercialization strategies of tourism destinations, if investment in cultural activities such as the organization of a well-known music festival can promote the creation and development of the host destination's image. After a review of the relevant literature, an analysis was done of the responses of tourists who attended the 2013 World of Music, Arts, and Dance Festival in Cáceres, Spain. The fieldwork involved a personal interview survey carried out during the event, whereby 301 valid questionnaires were obtained, which were processed using a structural equations model and the partial least squares method. The results show how the brand positioning of a music festival can contribute to creating a positive destination image for participating tourists. The findings have significant implications for managers in terms of music festival tourism, such as the need to emphasize the destination as a unique event setting. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-10-12T09:15:05Z 2018 2018-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.6/6248 |
url |
http://hdl.handle.net/10400.6/6248 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.3727/152599518X15264726192451 |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
mluisa.alvim@gmail.com |
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1817549618066489344 |