The influence of TikTok on tourism destination decision in the post-pandemic era
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/27015 |
Resumo: | This dissertation analyzes the influence of the social media Tik Tok on a tourism destination decision, mainly among particpants that belong to the Generation Z, who are heavy users of social media. The recognition of social media as a relevant communication channel has been increasing by companies and citizens. In this context, the awareness of the Chinese Tik Tok has fast increased in China, as well as expanding internationally. A quantitative study was designed expecting to cover not only Chinese participants. An online questionnaire in two languages, Chinese (Wenjuanxing 问卷星) and English (Google Form) was submitted to a convenience sample. Data could be obtained from 259 participants, with 177 valid participants. The multiple linear regression was applied to estimate the theoretical model. Results show the absence of mediating effects, but the influence of Tik Tok on destination decision, mainly for Generation Z, on five determinants explain it: Trust on TikTok, Travel influencer on TikTok, Types of travel videos on TikTok, and the main information sources to get information. Only the perceived risk from accidents, such as airplane hijacking or terrorist attack, and with common problems, such as health, political stability and security explain destination decision. Tik Tok main users belong to the Generation Z in China, but it is still not popular to Portuguese young adult. Future studies should analyze more determinants and mediating effects, as consider short videos using new technologies (AI, AR and VR). |
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The influence of TikTok on tourism destination decision in the post-pandemic eraTik TokTourism destination decisionMedia sociais -- Social mediaGeração Z -- Z GenerationDecisão de destino turisticoThis dissertation analyzes the influence of the social media Tik Tok on a tourism destination decision, mainly among particpants that belong to the Generation Z, who are heavy users of social media. The recognition of social media as a relevant communication channel has been increasing by companies and citizens. In this context, the awareness of the Chinese Tik Tok has fast increased in China, as well as expanding internationally. A quantitative study was designed expecting to cover not only Chinese participants. An online questionnaire in two languages, Chinese (Wenjuanxing 问卷星) and English (Google Form) was submitted to a convenience sample. Data could be obtained from 259 participants, with 177 valid participants. The multiple linear regression was applied to estimate the theoretical model. Results show the absence of mediating effects, but the influence of Tik Tok on destination decision, mainly for Generation Z, on five determinants explain it: Trust on TikTok, Travel influencer on TikTok, Types of travel videos on TikTok, and the main information sources to get information. Only the perceived risk from accidents, such as airplane hijacking or terrorist attack, and with common problems, such as health, political stability and security explain destination decision. Tik Tok main users belong to the Generation Z in China, but it is still not popular to Portuguese young adult. Future studies should analyze more determinants and mediating effects, as consider short videos using new technologies (AI, AR and VR).Esta dissertação analisa a influência da rede social Tik Tok na decisão de destino turistico, identificando os determinantes mais relevantes principalmente para os que pertencem à Geração Z, que são os maiores utilizadores de redes sociais. O reconhecimento das redes sociais enquanto importante canal de comunicação tem vindo a aumentar por empresas e cidadãos. Neste contexto, a notoriedade da Chinesa Tik Tok tem aumentado rapidamente na China e internacionalmente. Foi desenhado um estudo quantitativo esperando atingir não apenas participantes Chineses. Um questionário online redigido em chinês (Wenjuanxing 问卷星) e inglês (Google Form) foi submetido a uma amostra de conveniência. Obtiveram-se 259 respostas, das quais 177 válidas. A regressão linear múltipla foi usada para a estimação do modelo. Os resultados mostram ausência de efeitos mediadores, mas que o Tik Tok influencia a decisão de destino sobretudo para a Geração Z em cinco determinantes: Confiança no Tik Tok, do influenciador de viagem no Tik Tok, do tipo de vídeos no Tik Tok e das fontes de informação obtidas. Apenas o risco percebido com acidentes na viagem, como sequestro de avião ou ataque terrorista, e com problemas comuns como saúde, estabilidade política e segurança explicam a decisão do destino. Os maiores utilizadores do Tik Tok pertencem á Geração Z na China, mas para os outros jovens adultos esta rede social ainda não é popular. Estudos futuros devem analizar mais determinantes e efeitos mediadores, bem como considerar pequenos vídeos feitos com as novas tecnologias (IA, RA e RV).2023-01-05T12:06:11Z2022-11-25T00:00:00Z2022-11-252022-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27015TID:203134966engWang Zihaninfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:40:20Zoai:repositorio.iscte-iul.pt:10071/27015Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:18:39.638910Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The influence of TikTok on tourism destination decision in the post-pandemic era |
title |
The influence of TikTok on tourism destination decision in the post-pandemic era |
spellingShingle |
The influence of TikTok on tourism destination decision in the post-pandemic era Wang Zihan Tik Tok Tourism destination decision Media sociais -- Social media Geração Z -- Z Generation Decisão de destino turistico |
title_short |
The influence of TikTok on tourism destination decision in the post-pandemic era |
title_full |
The influence of TikTok on tourism destination decision in the post-pandemic era |
title_fullStr |
The influence of TikTok on tourism destination decision in the post-pandemic era |
title_full_unstemmed |
The influence of TikTok on tourism destination decision in the post-pandemic era |
title_sort |
The influence of TikTok on tourism destination decision in the post-pandemic era |
author |
Wang Zihan |
author_facet |
Wang Zihan |
author_role |
author |
dc.contributor.author.fl_str_mv |
Wang Zihan |
dc.subject.por.fl_str_mv |
Tik Tok Tourism destination decision Media sociais -- Social media Geração Z -- Z Generation Decisão de destino turistico |
topic |
Tik Tok Tourism destination decision Media sociais -- Social media Geração Z -- Z Generation Decisão de destino turistico |
description |
This dissertation analyzes the influence of the social media Tik Tok on a tourism destination decision, mainly among particpants that belong to the Generation Z, who are heavy users of social media. The recognition of social media as a relevant communication channel has been increasing by companies and citizens. In this context, the awareness of the Chinese Tik Tok has fast increased in China, as well as expanding internationally. A quantitative study was designed expecting to cover not only Chinese participants. An online questionnaire in two languages, Chinese (Wenjuanxing 问卷星) and English (Google Form) was submitted to a convenience sample. Data could be obtained from 259 participants, with 177 valid participants. The multiple linear regression was applied to estimate the theoretical model. Results show the absence of mediating effects, but the influence of Tik Tok on destination decision, mainly for Generation Z, on five determinants explain it: Trust on TikTok, Travel influencer on TikTok, Types of travel videos on TikTok, and the main information sources to get information. Only the perceived risk from accidents, such as airplane hijacking or terrorist attack, and with common problems, such as health, political stability and security explain destination decision. Tik Tok main users belong to the Generation Z in China, but it is still not popular to Portuguese young adult. Future studies should analyze more determinants and mediating effects, as consider short videos using new technologies (AI, AR and VR). |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11-25T00:00:00Z 2022-11-25 2022-10 2023-01-05T12:06:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/27015 TID:203134966 |
url |
http://hdl.handle.net/10071/27015 |
identifier_str_mv |
TID:203134966 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134745605439488 |