How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/161071 |
Resumo: | In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal. |
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How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidenceEnergy communitiesEnergy managementBreakthroughEnergy sharingGreenvolt comunidadesBrand identityThe kapferer brand identity prismService assortmentPhysical evidenceDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.Velosa, jorgeRUNMarinello, Monica2023-01-182023-01-182028-01-18T00:00:00Z2023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161071TID:203313828enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:43:49Zoai:run.unl.pt:10362/161071Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:19.335393Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
title |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
spellingShingle |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence Marinello, Monica Energy communities Energy management Breakthrough Energy sharing Greenvolt comunidades Brand identity The kapferer brand identity prism Service assortment Physical evidence Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
title_full |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
title_fullStr |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
title_full_unstemmed |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
title_sort |
How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence |
author |
Marinello, Monica |
author_facet |
Marinello, Monica |
author_role |
author |
dc.contributor.none.fl_str_mv |
Velosa, jorge RUN |
dc.contributor.author.fl_str_mv |
Marinello, Monica |
dc.subject.por.fl_str_mv |
Energy communities Energy management Breakthrough Energy sharing Greenvolt comunidades Brand identity The kapferer brand identity prism Service assortment Physical evidence Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Energy communities Energy management Breakthrough Energy sharing Greenvolt comunidades Brand identity The kapferer brand identity prism Service assortment Physical evidence Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-18 2023-01-18 2023-01-18T00:00:00Z 2028-01-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/161071 TID:203313828 |
url |
http://hdl.handle.net/10362/161071 |
identifier_str_mv |
TID:203313828 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138164555644928 |