How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents

Detalhes bibliográficos
Autor(a) principal: Graça, Maria Margarida Moreira da Silva Fidalgo
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145427
Resumo: The goal of the following recommendation consists of developing a solid branding strategy for Avenida dos Aliados by communicating its value attract luxury customers. After analyzing the concepts of place branding and its approaches, brand image and brand identity, a theoretical branding approach B2C was developed. Considering the importance of the local community to successfully achieve the branding’s goal, it was recommended a new brand identity for Aliados as well a luxury positioning, resorting to a strong communication enhancing its heritage, authenticity and savoir-faire.
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spelling How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residentsLuxuryRetailPortoPortuguese consumerUrban developmentDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe goal of the following recommendation consists of developing a solid branding strategy for Avenida dos Aliados by communicating its value attract luxury customers. After analyzing the concepts of place branding and its approaches, brand image and brand identity, a theoretical branding approach B2C was developed. Considering the importance of the local community to successfully achieve the branding’s goal, it was recommended a new brand identity for Aliados as well a luxury positioning, resorting to a strong communication enhancing its heritage, authenticity and savoir-faire.Pinkhasov, MichaelSilveira, Catherine daRUNGraça, Maria Margarida Moreira da Silva Fidalgo2022-11-11T15:01:14Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145427TID:203083342enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:49Zoai:run.unl.pt:10362/145427Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:04.938551Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
title How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
spellingShingle How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
Graça, Maria Margarida Moreira da Silva Fidalgo
Luxury
Retail
Porto
Portuguese consumer
Urban development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
title_full How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
title_fullStr How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
title_full_unstemmed How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
title_sort How To Revitalize Avenida Dos Aliados In Porto As A Luxury Shopping Destination? - the case of local residents
author Graça, Maria Margarida Moreira da Silva Fidalgo
author_facet Graça, Maria Margarida Moreira da Silva Fidalgo
author_role author
dc.contributor.none.fl_str_mv Pinkhasov, Michael
Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Graça, Maria Margarida Moreira da Silva Fidalgo
dc.subject.por.fl_str_mv Luxury
Retail
Porto
Portuguese consumer
Urban development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Retail
Porto
Portuguese consumer
Urban development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The goal of the following recommendation consists of developing a solid branding strategy for Avenida dos Aliados by communicating its value attract luxury customers. After analyzing the concepts of place branding and its approaches, brand image and brand identity, a theoretical branding approach B2C was developed. Considering the importance of the local community to successfully achieve the branding’s goal, it was recommended a new brand identity for Aliados as well a luxury positioning, resorting to a strong communication enhancing its heritage, authenticity and savoir-faire.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-11T15:01:14Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145427
TID:203083342
url http://hdl.handle.net/10362/145427
identifier_str_mv TID:203083342
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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