Business plan: Lost Doc, an efficient way to find and deliver lost items to their owners

• Autor(a) principal: Silva, João Hugo Borges Barreto
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21833
• topic: Startup; Business plan; Lost and found; Market analysis; Financial analysis; Plano de negócios; Perdidos e achados; Análise de mercado; Análise financeira

The thesis project has as main goal the development of a business plan for an efficient solution for a problem that exists on a global scale, the lost and found. Daily, around 395 items are lost and given to the Portuguese authorities, which amounts to a total of 144.084 items per year. The majority of these objects end up not being returned to their owners, since currently there is no efficient returning systems or of registry of the lost items nationally. Lost Doc wants to make possible for any individual in any part of the country to recover his/her lost objects in 24h through a website that acts as a bridge between the establishments that find the lost item and the owner. Initially, the implementation strategy consists in taking advantage of the partnership established with the places and/or events where considerable amounts of items are lost. In order to validate the proposed project, a thorough market analysis was performed using for that purpose PESTLE analysis, Porter Five Forces model, Competitive analysis, VRIO analysis, SWOT analysis, GOAL Formulation, STP model, and development strategy; also, financial analysis. For providing this service, a fee is charged. The implementation strategy is initially to take advantage of the establishment of partnerships with locations and/or events where considerable number of objects are lost. The results obtain through this detailed analysis are promising. It is expected that breakeven will be in one year (2022) and that revenues will reach close to 1 million euros in 2024 accompanied by a constant increase in costs, result of reinvestment in the company.