The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling

Detalhes bibliográficos
Autor(a) principal: Tomar, Shailendra Singh
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/49651
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
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spelling The consumer journey on collaborative consumption platforms : an empirical study using structure equation modelingCollaborative Consumption PlatformsUTAUT2Dimension of Consumer TrustThe sharing economy in social mediaPLS path modelingDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMThe consumption pattern in digital world is changing due to emerging platforms that allow individuals to share their underutilized assets so that others can access them without having any liability. These platforms based on collaborative consumption (CC) definitely provide economic gains but how consumers take this entire journey on CC platform is the focus of this research. To understand this phenomenon in detail, we first identified the key determinants of CC Platforms and then estimated the multiple relationships using partial least squares path modelling. The theoretical section included the dimension of consumer trust, social media and other relevant constructs along with technology acceptance theory, which further supported in developing the research model. In order to test the model, we conducted a detailed survey and validated the hypotheses. The outcome variables were sharing intention, user behaviour, trust, satisfaction, and intention to recommend. The explanation all the dependent variables was exceptionally good. In addition, we conducted a mediation analysis and found satisfaction as a mediator variable.Oliveira, Tiago André Gonçalves Félix deRUNTomar, Shailendra Singh2021-07-13T00:30:19Z2018-07-132018-07-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/49651TID:201987368enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:25:16Zoai:run.unl.pt:10362/49651Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:32:15.462098Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
title The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
spellingShingle The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
Tomar, Shailendra Singh
Collaborative Consumption Platforms
UTAUT2
Dimension of Consumer Trust
The sharing economy in social media
PLS path modeling
title_short The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
title_full The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
title_fullStr The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
title_full_unstemmed The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
title_sort The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling
author Tomar, Shailendra Singh
author_facet Tomar, Shailendra Singh
author_role author
dc.contributor.none.fl_str_mv Oliveira, Tiago André Gonçalves Félix de
RUN
dc.contributor.author.fl_str_mv Tomar, Shailendra Singh
dc.subject.por.fl_str_mv Collaborative Consumption Platforms
UTAUT2
Dimension of Consumer Trust
The sharing economy in social media
PLS path modeling
topic Collaborative Consumption Platforms
UTAUT2
Dimension of Consumer Trust
The sharing economy in social media
PLS path modeling
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
publishDate 2018
dc.date.none.fl_str_mv 2018-07-13
2018-07-13T00:00:00Z
2021-07-13T00:30:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/49651
TID:201987368
url http://hdl.handle.net/10362/49651
identifier_str_mv TID:201987368
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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