Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/1822/74228 |
Resumo: | Dance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with different social problems, including prejudice, although its effectiveness is still difficult to establish. Drawing on the Theory of Planned Behavior (TPB), a quasi-experimental study involving a sample of 436 children and adolescents, composed of 51.38% boys and 48.62% girls was implemented to measure the effectiveness of a Social Marketing Intervention (SMI) in reducing prejudice towards dance and boys who dance, in particular, and in increasing their intentions to practice this physical activity. The study furthermore aimed to compare the influence of the SMI on participants of two different stages of child development to ascertain when it is most effective to intervene. The questionnaire was used to collect information and included items derived from relevant literature. To assess differences between children and adolescents before and after the SMI, the analysis relied on independent <i>t</i>-tests and paired <i>t</i>-tests. Results suggest positive effects of the SMI on some dimensions of the TPB. |
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Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who danceprejudice in dancesocial marketing interventionchildren and adolescentsmale dancersboys who dancegenderCiências Sociais::Economia e GestãoScience & TechnologyDance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with different social problems, including prejudice, although its effectiveness is still difficult to establish. Drawing on the Theory of Planned Behavior (TPB), a quasi-experimental study involving a sample of 436 children and adolescents, composed of 51.38% boys and 48.62% girls was implemented to measure the effectiveness of a Social Marketing Intervention (SMI) in reducing prejudice towards dance and boys who dance, in particular, and in increasing their intentions to practice this physical activity. The study furthermore aimed to compare the influence of the SMI on participants of two different stages of child development to ascertain when it is most effective to intervene. The questionnaire was used to collect information and included items derived from relevant literature. To assess differences between children and adolescents before and after the SMI, the analysis relied on independent <i>t</i>-tests and paired <i>t</i>-tests. Results suggest positive effects of the SMI on some dimensions of the TPB.The authors would like to thank the board of the schools that collaborated in the implementation of the research, as well as all the teachers, children and adolescents and their parents/legal guardians that participated in the study or helped in its implementation.Multidisciplinary Digital Publishing InstituteUniversidade do MinhoSilva, AnaSá, ElisabeteSilva, JoaquimPinho, José Carlos2021-06-262021-06-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/74228engSilva, A.; Sá, E.; Silva, J.; Pinho, J.C. Dance Is for All: A Social Marketing Intervention with Children and Adolescents to Reduce Prejudice towards Boys Who Dance. Int. J. Environ. Res. Public Health 2021, 18, 6861. https://doi.org/10.3390/ijerph181368611661-78271660-460110.3390/ijerph1813686134206762https://www.mdpi.com/1660-4601/18/13/6861info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T11:59:27Zoai:repositorium.sdum.uminho.pt:1822/74228Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:49:14.359182Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
title |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
spellingShingle |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance Silva, Ana prejudice in dance social marketing intervention children and adolescents male dancers boys who dance gender Ciências Sociais::Economia e Gestão Science & Technology |
title_short |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
title_full |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
title_fullStr |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
title_full_unstemmed |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
title_sort |
Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance |
author |
Silva, Ana |
author_facet |
Silva, Ana Sá, Elisabete Silva, Joaquim Pinho, José Carlos |
author_role |
author |
author2 |
Sá, Elisabete Silva, Joaquim Pinho, José Carlos |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Universidade do Minho |
dc.contributor.author.fl_str_mv |
Silva, Ana Sá, Elisabete Silva, Joaquim Pinho, José Carlos |
dc.subject.por.fl_str_mv |
prejudice in dance social marketing intervention children and adolescents male dancers boys who dance gender Ciências Sociais::Economia e Gestão Science & Technology |
topic |
prejudice in dance social marketing intervention children and adolescents male dancers boys who dance gender Ciências Sociais::Economia e Gestão Science & Technology |
description |
Dance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with different social problems, including prejudice, although its effectiveness is still difficult to establish. Drawing on the Theory of Planned Behavior (TPB), a quasi-experimental study involving a sample of 436 children and adolescents, composed of 51.38% boys and 48.62% girls was implemented to measure the effectiveness of a Social Marketing Intervention (SMI) in reducing prejudice towards dance and boys who dance, in particular, and in increasing their intentions to practice this physical activity. The study furthermore aimed to compare the influence of the SMI on participants of two different stages of child development to ascertain when it is most effective to intervene. The questionnaire was used to collect information and included items derived from relevant literature. To assess differences between children and adolescents before and after the SMI, the analysis relied on independent <i>t</i>-tests and paired <i>t</i>-tests. Results suggest positive effects of the SMI on some dimensions of the TPB. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-26 2021-06-26T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/1822/74228 |
url |
http://hdl.handle.net/1822/74228 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Silva, A.; Sá, E.; Silva, J.; Pinho, J.C. Dance Is for All: A Social Marketing Intervention with Children and Adolescents to Reduce Prejudice towards Boys Who Dance. Int. J. Environ. Res. Public Health 2021, 18, 6861. https://doi.org/10.3390/ijerph18136861 1661-7827 1660-4601 10.3390/ijerph18136861 34206762 https://www.mdpi.com/1660-4601/18/13/6861 |
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info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Multidisciplinary Digital Publishing Institute |
publisher.none.fl_str_mv |
Multidisciplinary Digital Publishing Institute |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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