Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.19/4820 |
Resumo: | Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drugs with an aim of improving health. Objectives: Test the suitability of the Health Belief Model in the explanation of the purchase intention of over-the-counter diet drugs to improve a health problem, particularly weight. Methods: A quantitative transversal design was used. An online self-reported questionnaire was administered to a sample of 193 subjects. Results: Results show a significant influence of all the dimensions of the health belief model on the purchase intention of overthe-counter diet drugs. However, the relationship between barriers to taking action and the intention to purchase was reversed to that predicted. Conclusion: Results suggest that the health belief model is suitable for the explanation of the individuals´ intention to purchase over-the-counter diet drugs. Key findings will allow the pharmaceutical industry to design communication strategies based on deep consumer knowledge. Future research may deepen into variables such as the influence of word-of-mouth in health-oriented behavior, as well as consumer’s confidence in the properties of the products that allegedly help to adjust weight. |
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Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugshealth belief modeldiet drugspurchase intentionweight lossIntroduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drugs with an aim of improving health. Objectives: Test the suitability of the Health Belief Model in the explanation of the purchase intention of over-the-counter diet drugs to improve a health problem, particularly weight. Methods: A quantitative transversal design was used. An online self-reported questionnaire was administered to a sample of 193 subjects. Results: Results show a significant influence of all the dimensions of the health belief model on the purchase intention of overthe-counter diet drugs. However, the relationship between barriers to taking action and the intention to purchase was reversed to that predicted. Conclusion: Results suggest that the health belief model is suitable for the explanation of the individuals´ intention to purchase over-the-counter diet drugs. Key findings will allow the pharmaceutical industry to design communication strategies based on deep consumer knowledge. Future research may deepen into variables such as the influence of word-of-mouth in health-oriented behavior, as well as consumer’s confidence in the properties of the products that allegedly help to adjust weight.Repositório Científico do Instituto Politécnico de ViseuVillaverde, SilviaGavilan, DianaAvello, Maria2018-02-16T14:55:53Z20182018-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/4820eng10.29352/mill0205.03.00168info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:27:39Zoai:repositorio.ipv.pt:10400.19/4820Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:43:20.933454Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
title |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
spellingShingle |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs Villaverde, Silvia health belief model diet drugs purchase intention weight loss |
title_short |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
title_full |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
title_fullStr |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
title_full_unstemmed |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
title_sort |
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs |
author |
Villaverde, Silvia |
author_facet |
Villaverde, Silvia Gavilan, Diana Avello, Maria |
author_role |
author |
author2 |
Gavilan, Diana Avello, Maria |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Viseu |
dc.contributor.author.fl_str_mv |
Villaverde, Silvia Gavilan, Diana Avello, Maria |
dc.subject.por.fl_str_mv |
health belief model diet drugs purchase intention weight loss |
topic |
health belief model diet drugs purchase intention weight loss |
description |
Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drugs with an aim of improving health. Objectives: Test the suitability of the Health Belief Model in the explanation of the purchase intention of over-the-counter diet drugs to improve a health problem, particularly weight. Methods: A quantitative transversal design was used. An online self-reported questionnaire was administered to a sample of 193 subjects. Results: Results show a significant influence of all the dimensions of the health belief model on the purchase intention of overthe-counter diet drugs. However, the relationship between barriers to taking action and the intention to purchase was reversed to that predicted. Conclusion: Results suggest that the health belief model is suitable for the explanation of the individuals´ intention to purchase over-the-counter diet drugs. Key findings will allow the pharmaceutical industry to design communication strategies based on deep consumer knowledge. Future research may deepen into variables such as the influence of word-of-mouth in health-oriented behavior, as well as consumer’s confidence in the properties of the products that allegedly help to adjust weight. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-02-16T14:55:53Z 2018 2018-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.19/4820 |
url |
http://hdl.handle.net/10400.19/4820 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.29352/mill0205.03.00168 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130902946643968 |