Neutralizing shyness in consumer behavior

Detalhes bibliográficos
Autor(a) principal: Moruszewicz, Agata Julia
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/27420
Resumo: Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that.
id RCAP_cab03d047c4a3256439c3ca074d8e421
oai_identifier_str oai:run.unl.pt:10362/27420
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Neutralizing shyness in consumer behaviorShynessMisattribution of arousalConsumer behaviorLanguage courseDomínio/Área Científica::Ciências Sociais::Economia e GestãoShyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that.Consiglio, IreneRUNMoruszewicz, Agata Julia2017-12-29T09:36:02Z2017-09-202017-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27420TID:201752867enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:30Zoai:run.unl.pt:10362/27420Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:41.230902Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Neutralizing shyness in consumer behavior
title Neutralizing shyness in consumer behavior
spellingShingle Neutralizing shyness in consumer behavior
Moruszewicz, Agata Julia
Shyness
Misattribution of arousal
Consumer behavior
Language course
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Neutralizing shyness in consumer behavior
title_full Neutralizing shyness in consumer behavior
title_fullStr Neutralizing shyness in consumer behavior
title_full_unstemmed Neutralizing shyness in consumer behavior
title_sort Neutralizing shyness in consumer behavior
author Moruszewicz, Agata Julia
author_facet Moruszewicz, Agata Julia
author_role author
dc.contributor.none.fl_str_mv Consiglio, Irene
RUN
dc.contributor.author.fl_str_mv Moruszewicz, Agata Julia
dc.subject.por.fl_str_mv Shyness
Misattribution of arousal
Consumer behavior
Language course
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Shyness
Misattribution of arousal
Consumer behavior
Language course
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-29T09:36:02Z
2017-09-20
2017-09-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/27420
TID:201752867
url http://hdl.handle.net/10362/27420
identifier_str_mv TID:201752867
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137912693981184

Registros relacionados