Employer attraction factors in healthcare professionals: Contrasting instrumental and symbolic attributes

• Autor(a) principal: Silva, Daniela Sousa
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27087
• topic: Attraction; Employer branding; Organizational attractiveness; Employee value proposition; Instrumental-symbolic dimension; Atração; Marca de empregador; Atratividade organizacional; Proposta de valor; Dimensão instrumental-simbólica

The difficulties in attracting new talents and retaining current employees in the healthcare organizations were already documented but worsened with the public health crisis. The reported change highlights a greater appreciation of the symbolic dimension, even at the expenses of the instrumental one. The employer branding was one of the effective responses to deal with the identified challenge, but we have not yet identified to what extent the changes resulting from the intense crisis experienced in the hospital environment have translated into a greater relative importance of the symbolic dimension compared to the instrumental one. Based on a sample composed of 177 healthcare professionals, this study aims to identify the predictors of organizational attractiveness of this hospital among the dimensions of employer branding. The results show that among the predictors, both the instrumental and symbolic ones hold similar magnitude. It is concluded that some elements that would be expected to emerge, that have been lately taken as emerging causes of the shift do not operate in the case of this hospital.