Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan

Detalhes bibliográficos
Autor(a) principal: Pesce, Renato
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140322
Resumo: In the last decade, many industries started to innovate and embrace the advent of the sharing economy. Built under the hypothesis that most boats are under-employed, and people suffer the “over tourism” phenomenon, NOAH will be a digital business based on sharing economy principles. It will serve as a link between boat owners and users allowing the two identities to meet their needs in a marketplace. NOAH will capitalize on the opportunities offered by the tourism industry and position itself as the simplest platform on the European market that will focus on customized experiences predominantly on RIBs and motorboats.
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spelling Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business planBusiness planNoahSharing economyBoat sharingTourismBlue Ocean strategyBusiness model canvasMarketingStrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn the last decade, many industries started to innovate and embrace the advent of the sharing economy. Built under the hypothesis that most boats are under-employed, and people suffer the “over tourism” phenomenon, NOAH will be a digital business based on sharing economy principles. It will serve as a link between boat owners and users allowing the two identities to meet their needs in a marketplace. NOAH will capitalize on the opportunities offered by the tourism industry and position itself as the simplest platform on the European market that will focus on customized experiences predominantly on RIBs and motorboats.Rodrigues, Luis Manuel da SilvaRUNPesce, Renato2022-06-20T11:26:14Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140322TID:202829618enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:27Zoai:run.unl.pt:10362/140322Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:37.211942Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
title Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
spellingShingle Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
Pesce, Renato
Business plan
Noah
Sharing economy
Boat sharing
Tourism
Blue Ocean strategy
Business model canvas
Marketing
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
title_full Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
title_fullStr Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
title_full_unstemmed Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
title_sort Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
author Pesce, Renato
author_facet Pesce, Renato
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luis Manuel da Silva
RUN
dc.contributor.author.fl_str_mv Pesce, Renato
dc.subject.por.fl_str_mv Business plan
Noah
Sharing economy
Boat sharing
Tourism
Blue Ocean strategy
Business model canvas
Marketing
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business plan
Noah
Sharing economy
Boat sharing
Tourism
Blue Ocean strategy
Business model canvas
Marketing
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In the last decade, many industries started to innovate and embrace the advent of the sharing economy. Built under the hypothesis that most boats are under-employed, and people suffer the “over tourism” phenomenon, NOAH will be a digital business based on sharing economy principles. It will serve as a link between boat owners and users allowing the two identities to meet their needs in a marketplace. NOAH will capitalize on the opportunities offered by the tourism industry and position itself as the simplest platform on the European market that will focus on customized experiences predominantly on RIBs and motorboats.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2022-06-20T11:26:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140322
TID:202829618
url http://hdl.handle.net/10362/140322
identifier_str_mv TID:202829618
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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