Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?

Detalhes bibliográficos
Autor(a) principal: Grzybczyk, Julia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/130978
Resumo: This paper studies the relationship between fashion and diversity politics, namely the capacity of fashion brands to respond, engage and influence diversity issues. Based on the literature review, the research explores historical correlations between fashion and activism. The main purpose of this Work Project is to examine attitudes and expectations of consumers towards diversity and inclusion of fashion brands today. The research methodology involved data collection via an online survey and data analysis in SPSS program. The Work Project identifies the influence of diversity on consumers’ expectations and purchase behaviors and recommends the course of action for fashion brands.
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spelling Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?FashionDiversity and inclusionLuxurySocial activismConsumersExpectationsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the relationship between fashion and diversity politics, namely the capacity of fashion brands to respond, engage and influence diversity issues. Based on the literature review, the research explores historical correlations between fashion and activism. The main purpose of this Work Project is to examine attitudes and expectations of consumers towards diversity and inclusion of fashion brands today. The research methodology involved data collection via an online survey and data analysis in SPSS program. The Work Project identifies the influence of diversity on consumers’ expectations and purchase behaviors and recommends the course of action for fashion brands.Pinkhasov, MichaelRUNGrzybczyk, Julia2024-01-04T01:30:29Z2021-05-272021-01-042021-05-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/130978TID:202769534enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:09:30Zoai:run.unl.pt:10362/130978Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:55.833127Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
title Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
spellingShingle Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
Grzybczyk, Julia
Fashion
Diversity and inclusion
Luxury
Social activism
Consumers
Expectations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
title_full Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
title_fullStr Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
title_full_unstemmed Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
title_sort Fashion and diversity politics: what are consumers´ attitudes and expectations towards diversity and inclusion of fashion brands?
author Grzybczyk, Julia
author_facet Grzybczyk, Julia
author_role author
dc.contributor.none.fl_str_mv Pinkhasov, Michael
RUN
dc.contributor.author.fl_str_mv Grzybczyk, Julia
dc.subject.por.fl_str_mv Fashion
Diversity and inclusion
Luxury
Social activism
Consumers
Expectations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fashion
Diversity and inclusion
Luxury
Social activism
Consumers
Expectations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the relationship between fashion and diversity politics, namely the capacity of fashion brands to respond, engage and influence diversity issues. Based on the literature review, the research explores historical correlations between fashion and activism. The main purpose of this Work Project is to examine attitudes and expectations of consumers towards diversity and inclusion of fashion brands today. The research methodology involved data collection via an online survey and data analysis in SPSS program. The Work Project identifies the influence of diversity on consumers’ expectations and purchase behaviors and recommends the course of action for fashion brands.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-27
2021-01-04
2021-05-27T00:00:00Z
2024-01-04T01:30:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/130978
TID:202769534
url http://hdl.handle.net/10362/130978
identifier_str_mv TID:202769534
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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