How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers

Detalhes bibliográficos
Autor(a) principal: Xiao, Xiao
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23209
Resumo: This report aims at answering the question of how co-creation is influencing consumer behavior in the smartphone sector in China, with a focus on co-creation and its relation to the field of branding. To solve this question, a case study research on Xiaomi consumers is conducted. The results from the research include that consumers involved in cocreation have a more positive brand image and stronger brand relationship, and gain a strong purchase intention.
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spelling How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumersCo-creationConsumer behaviorChinaXiaomiDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report aims at answering the question of how co-creation is influencing consumer behavior in the smartphone sector in China, with a focus on co-creation and its relation to the field of branding. To solve this question, a case study research on Xiaomi consumers is conducted. The results from the research include that consumers involved in cocreation have a more positive brand image and stronger brand relationship, and gain a strong purchase intention.Silveira, Catherine daRUNXiao, Xiao2017-09-13T08:11:23Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23209TID:201716658enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:25Zoai:run.unl.pt:10362/23209Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:42.156817Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
title How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
spellingShingle How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
Xiao, Xiao
Co-creation
Consumer behavior
China
Xiaomi
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
title_full How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
title_fullStr How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
title_full_unstemmed How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
title_sort How is co-creation influencing consumer behavior in the smartphone sector in China? Case study research on Xiaomi consumers
author Xiao, Xiao
author_facet Xiao, Xiao
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Xiao, Xiao
dc.subject.por.fl_str_mv Co-creation
Consumer behavior
China
Xiaomi
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Co-creation
Consumer behavior
China
Xiaomi
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This report aims at answering the question of how co-creation is influencing consumer behavior in the smartphone sector in China, with a focus on co-creation and its relation to the field of branding. To solve this question, a case study research on Xiaomi consumers is conducted. The results from the research include that consumers involved in cocreation have a more positive brand image and stronger brand relationship, and gain a strong purchase intention.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-13T08:11:23Z
2017-01-20
2017-01-20T00:00:00Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23209
TID:201716658
url http://hdl.handle.net/10362/23209
identifier_str_mv TID:201716658
dc.language.iso.fl_str_mv eng
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