Xiaomi corporation

Detalhes bibliográficos
Autor(a) principal: Simão, Catarina Galrote Arcadinho
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/105850
Resumo: Xiaomi Corporation has had success in the Indian market. Its business model of selling smartphones almost at cost through online and offline channels, presenting razor thin profit margins, has granted it the title of market leader in this country. This paper proposes to explain the macroeconomic factors behind why this low-cost strategy resulted well in this country and how these factors might influence the smartphone market in India. It also proposes to evaluate the impact that the yearly change of the Indian smartphone market has on Xiaomi Corporation’s total revenue in 2020E, the year that the 5G innovation is introduced.
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spelling Xiaomi corporationXiaomi corporationSmartphoneIndiaCompany analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoXiaomi Corporation has had success in the Indian market. Its business model of selling smartphones almost at cost through online and offline channels, presenting razor thin profit margins, has granted it the title of market leader in this country. This paper proposes to explain the macroeconomic factors behind why this low-cost strategy resulted well in this country and how these factors might influence the smartphone market in India. It also proposes to evaluate the impact that the yearly change of the Indian smartphone market has on Xiaomi Corporation’s total revenue in 2020E, the year that the 5G innovation is introduced.André, RosárioRUNSimão, Catarina Galrote Arcadinho2020-10-19T10:38:29Z2020-01-162020-01-032020-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/105850TID:202494152enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:01Zoai:run.unl.pt:10362/105850Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:36.151525Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Xiaomi corporation
title Xiaomi corporation
spellingShingle Xiaomi corporation
Simão, Catarina Galrote Arcadinho
Xiaomi corporation
Smartphone
India
Company analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Xiaomi corporation
title_full Xiaomi corporation
title_fullStr Xiaomi corporation
title_full_unstemmed Xiaomi corporation
title_sort Xiaomi corporation
author Simão, Catarina Galrote Arcadinho
author_facet Simão, Catarina Galrote Arcadinho
author_role author
dc.contributor.none.fl_str_mv André, Rosário
RUN
dc.contributor.author.fl_str_mv Simão, Catarina Galrote Arcadinho
dc.subject.por.fl_str_mv Xiaomi corporation
Smartphone
India
Company analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Xiaomi corporation
Smartphone
India
Company analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Xiaomi Corporation has had success in the Indian market. Its business model of selling smartphones almost at cost through online and offline channels, presenting razor thin profit margins, has granted it the title of market leader in this country. This paper proposes to explain the macroeconomic factors behind why this low-cost strategy resulted well in this country and how these factors might influence the smartphone market in India. It also proposes to evaluate the impact that the yearly change of the Indian smartphone market has on Xiaomi Corporation’s total revenue in 2020E, the year that the 5G innovation is introduced.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-19T10:38:29Z
2020-01-16
2020-01-03
2020-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/105850
TID:202494152
url http://hdl.handle.net/10362/105850
identifier_str_mv TID:202494152
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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