Drivers of shopping online: a literature review

Detalhes bibliográficos
Autor(a) principal: Machado, Ana Teresa
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://journals.openedition.org/cp/8402
Resumo: Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of online behavior are identified: perceived benefits of online shopping related to utilitarian and hedonic characteristics and perceived risk. Additionally, exogenous factors are presented as moderating variables of the relationship between perceived advantages and disadvantages of internet shopping and online consumer behavior.
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spelling Drivers of shopping online: a literature reviewe-commerceonline shopping behaviorperceived benefitsperceived riskexogenous factorsConsumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of online behavior are identified: perceived benefits of online shopping related to utilitarian and hedonic characteristics and perceived risk. Additionally, exogenous factors are presented as moderating variables of the relationship between perceived advantages and disadvantages of internet shopping and online consumer behavior.Escola Superior de Comunicação SocialComunicação pública2020-12-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://journals.openedition.org/cp/8402oai:revues.org:cp/8402engurn:doi:10.4000/cp.8402http://journals.openedition.org/cp/8402Machado, Ana Teresainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-11-24T11:07:28Zoai:revues.org:cp/8402Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:14:21.348134Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Drivers of shopping online: a literature review
title Drivers of shopping online: a literature review
spellingShingle Drivers of shopping online: a literature review
Machado, Ana Teresa
e-commerce
online shopping behavior
perceived benefits
perceived risk
exogenous factors
title_short Drivers of shopping online: a literature review
title_full Drivers of shopping online: a literature review
title_fullStr Drivers of shopping online: a literature review
title_full_unstemmed Drivers of shopping online: a literature review
title_sort Drivers of shopping online: a literature review
author Machado, Ana Teresa
author_facet Machado, Ana Teresa
author_role author
dc.contributor.author.fl_str_mv Machado, Ana Teresa
dc.subject.por.fl_str_mv e-commerce
online shopping behavior
perceived benefits
perceived risk
exogenous factors
topic e-commerce
online shopping behavior
perceived benefits
perceived risk
exogenous factors
description Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of online behavior are identified: perceived benefits of online shopping related to utilitarian and hedonic characteristics and perceived risk. Additionally, exogenous factors are presented as moderating variables of the relationship between perceived advantages and disadvantages of internet shopping and online consumer behavior.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-03
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://journals.openedition.org/cp/8402
oai:revues.org:cp/8402
url http://journals.openedition.org/cp/8402
identifier_str_mv oai:revues.org:cp/8402
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv urn:doi:10.4000/cp.8402
http://journals.openedition.org/cp/8402
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Escola Superior de Comunicação Social
Comunicação pública
publisher.none.fl_str_mv Escola Superior de Comunicação Social
Comunicação pública
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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