Digital spaces / Axians "customer brand engagement" project: operational business model
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123088 |
Resumo: | Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report. |
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Digital spaces / Axians "customer brand engagement" project: operational business modelCustomer engagementSmart environmentsSensing spacesAnalyticsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDriven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.Castro, João Nuno Lopes deRUNSarcinella, Matteo2021-08-25T07:32:03Z2021-01-112021-01-042021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123088TID:202739589enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:30Zoai:run.unl.pt:10362/123088Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:56.484496Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital spaces / Axians "customer brand engagement" project: operational business model |
title |
Digital spaces / Axians "customer brand engagement" project: operational business model |
spellingShingle |
Digital spaces / Axians "customer brand engagement" project: operational business model Sarcinella, Matteo Customer engagement Smart environments Sensing spaces Analytics Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Digital spaces / Axians "customer brand engagement" project: operational business model |
title_full |
Digital spaces / Axians "customer brand engagement" project: operational business model |
title_fullStr |
Digital spaces / Axians "customer brand engagement" project: operational business model |
title_full_unstemmed |
Digital spaces / Axians "customer brand engagement" project: operational business model |
title_sort |
Digital spaces / Axians "customer brand engagement" project: operational business model |
author |
Sarcinella, Matteo |
author_facet |
Sarcinella, Matteo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Castro, João Nuno Lopes de RUN |
dc.contributor.author.fl_str_mv |
Sarcinella, Matteo |
dc.subject.por.fl_str_mv |
Customer engagement Smart environments Sensing spaces Analytics Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Customer engagement Smart environments Sensing spaces Analytics Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-25T07:32:03Z 2021-01-11 2021-01-04 2021-01-11T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123088 TID:202739589 |
url |
http://hdl.handle.net/10362/123088 |
identifier_str_mv |
TID:202739589 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138055759593472 |