From bricks to clicks: Go Natural's supermarket online store

Detalhes bibliográficos
Autor(a) principal: Isidoro, Ana João Pedrosa
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/18405
Resumo: The purpose of the creation of Go Natural’s supermarket online store and subsequent marketing plan is to introduce and launch a new option for consumers who want to have healthy, bio and allergy-friendly foods at the distance of one click. The website will offer a wide selection of goods with fair prices, as it happens already in the physical stores across Lisbon and Porto. To better understand how this new service could offer a solution to the modern society and how it could bring some benefits to the brand itself and Sonae as the owner, extensive analysis were developed in order to identify and understand how the most diverse factors could, eventually, affect our website. Likewise, in this project we acknowledged the potential market and made a strategic study that will allow us to better evaluate what resources will be needed for the implementation of this new service. Accordingly, a marketing plan was delineated and the respective marketing mix components were considered in order to build a website that answers successfully to modern consumers’ demand.
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spelling From bricks to clicks: Go Natural's supermarket online storee-commerceDigital marketingFood retailBioMarketing digitalComércio eletrónicoBem-estarTrabalho de projetoThe purpose of the creation of Go Natural’s supermarket online store and subsequent marketing plan is to introduce and launch a new option for consumers who want to have healthy, bio and allergy-friendly foods at the distance of one click. The website will offer a wide selection of goods with fair prices, as it happens already in the physical stores across Lisbon and Porto. To better understand how this new service could offer a solution to the modern society and how it could bring some benefits to the brand itself and Sonae as the owner, extensive analysis were developed in order to identify and understand how the most diverse factors could, eventually, affect our website. Likewise, in this project we acknowledged the potential market and made a strategic study that will allow us to better evaluate what resources will be needed for the implementation of this new service. Accordingly, a marketing plan was delineated and the respective marketing mix components were considered in order to build a website that answers successfully to modern consumers’ demand.O objectivo para a criação da loja online para o supermercado Go Natural e subsquente plano de marketing é introduzir e lançar uma nova opção no mercado para os consumidores que querem ter acesso a comida saudável, biológica e específica para alergias alimentares à distância de apenas um click. A página oferecerá uma vasta selecção deste tipo de produtos com preços acessíveis, tal como já acontece nas lojas físicas da marca espalhadas por Lisboa e Porto. Para melhor percepcionar e entender de que maneira este novo serviço pode oferecer uma solução para a sociedade actual e como pode beneficiar não só a insígnia em si mas também a Sonae como empresa detentora, várias análises extensivas foram desenvolvidas de forma a identificar e compreender de que maneira diversos factores poderiam, eventualmente, afectar o lançamento do website. Assim, neste projecto reconhecemos o mercado potencial e desenvolvemos um estudo estratégico de modo a avaliar que recursos serão necessários para a implementação deste novo serviço. Desta forma, um plano de marketing foi delineado e os respectivos componentes do marketing mix foram considerados de maneira a construir um site que responda eficientemente à crescente procura dos consumidores.2019-12-14T00:00:00Z2018-12-14T00:00:00Z2018-12-142018-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18405TID:202136191engIsidoro, Ana João Pedrosainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:42:36Zoai:repositorio.iscte-iul.pt:10071/18405Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:19:57.552487Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv From bricks to clicks: Go Natural's supermarket online store
title From bricks to clicks: Go Natural's supermarket online store
spellingShingle From bricks to clicks: Go Natural's supermarket online store
Isidoro, Ana João Pedrosa
e-commerce
Digital marketing
Food retail
Bio
Marketing digital
Comércio eletrónico
Bem-estar
Trabalho de projeto
title_short From bricks to clicks: Go Natural's supermarket online store
title_full From bricks to clicks: Go Natural's supermarket online store
title_fullStr From bricks to clicks: Go Natural's supermarket online store
title_full_unstemmed From bricks to clicks: Go Natural's supermarket online store
title_sort From bricks to clicks: Go Natural's supermarket online store
author Isidoro, Ana João Pedrosa
author_facet Isidoro, Ana João Pedrosa
author_role author
dc.contributor.author.fl_str_mv Isidoro, Ana João Pedrosa
dc.subject.por.fl_str_mv e-commerce
Digital marketing
Food retail
Bio
Marketing digital
Comércio eletrónico
Bem-estar
Trabalho de projeto
topic e-commerce
Digital marketing
Food retail
Bio
Marketing digital
Comércio eletrónico
Bem-estar
Trabalho de projeto
description The purpose of the creation of Go Natural’s supermarket online store and subsequent marketing plan is to introduce and launch a new option for consumers who want to have healthy, bio and allergy-friendly foods at the distance of one click. The website will offer a wide selection of goods with fair prices, as it happens already in the physical stores across Lisbon and Porto. To better understand how this new service could offer a solution to the modern society and how it could bring some benefits to the brand itself and Sonae as the owner, extensive analysis were developed in order to identify and understand how the most diverse factors could, eventually, affect our website. Likewise, in this project we acknowledged the potential market and made a strategic study that will allow us to better evaluate what resources will be needed for the implementation of this new service. Accordingly, a marketing plan was delineated and the respective marketing mix components were considered in order to build a website that answers successfully to modern consumers’ demand.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-14T00:00:00Z
2018-12-14
2018-10
2019-12-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/18405
TID:202136191
url http://hdl.handle.net/10071/18405
identifier_str_mv TID:202136191
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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application/octet-stream
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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