A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories

Detalhes bibliográficos
Autor(a) principal: Martins, Diogo Henriques
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/22440
Resumo: This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them.
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spelling A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memoriesAdvergamesMemoriesWillingness to buyVideogames.Domínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them.Martinez, Luís FructuosoRUNMartins, Diogo Henriques2017-08-03T09:03:49Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/22440TID:201714264enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:04Zoai:run.unl.pt:10362/22440Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:18.146947Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
title A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
spellingShingle A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
Martins, Diogo Henriques
Advergames
Memories
Willingness to buy
Videogames.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
title_full A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
title_fullStr A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
title_full_unstemmed A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
title_sort A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
author Martins, Diogo Henriques
author_facet Martins, Diogo Henriques
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
RUN
dc.contributor.author.fl_str_mv Martins, Diogo Henriques
dc.subject.por.fl_str_mv Advergames
Memories
Willingness to buy
Videogames.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Advergames
Memories
Willingness to buy
Videogames.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-03T09:03:49Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/22440
TID:201714264
url http://hdl.handle.net/10362/22440
identifier_str_mv TID:201714264
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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