Iworkinsport´s development: strategy to expand in a niche market

• Autor(a) principal: Delaune, Victor Pierre Camille
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/140027
• topic: Digital business; Human resources management; Business development; E-commerce; Digital marketing; Business strategy; Growth strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Within the Sport Management Field Lab supervised by Pedro Brinca, we have had the opportunity to work with iWork in Sport, a company playing as an intermediary between students, schools, and companies of the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three sub topics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective, and a final part aiming at providing recommendations using the analysis done in the previous parts.