Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler

Detalhes bibliográficos
Autor(a) principal: Brüns, Viktor Benedikt
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/137997
Resumo: Viktor Benedikt Brüns, Master of Science International Management, NOVA School of Business and Economics Rethinking mobility: Sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler In this work project, we present a case study and case analysis of the premium automotive manufacturer Daimler as well as influencing trends on the automotive market which affect the firm’s sustainable competitive advantage. The case study characterizes the four technological CASE trends, socioecological developments, and the current business and competitive scenario of Daimler. Thereupon, the case analysis examines Daimler’s resources and capabilities as a source of sustainable competitive advantage and introduces isolating mechanisms to prevent imitation. Finally, we analyze the threat of new innovating entrants and elaborate on recommendations for Daimler’s future business model. Keywords
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spelling Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of DaimlerStrategyInnovationShared mobilityOriginal equipment manufacturerSustainability of competitive advantageAutomotive industryConnectivityEcosystemDomínio/Área Científica::Ciências Sociais::Economia e GestãoViktor Benedikt Brüns, Master of Science International Management, NOVA School of Business and Economics Rethinking mobility: Sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler In this work project, we present a case study and case analysis of the premium automotive manufacturer Daimler as well as influencing trends on the automotive market which affect the firm’s sustainable competitive advantage. The case study characterizes the four technological CASE trends, socioecological developments, and the current business and competitive scenario of Daimler. Thereupon, the case analysis examines Daimler’s resources and capabilities as a source of sustainable competitive advantage and introduces isolating mechanisms to prevent imitation. Finally, we analyze the threat of new innovating entrants and elaborate on recommendations for Daimler’s future business model. KeywordsCosta, Luís AlmeidaRUNBrüns, Viktor Benedikt2022-05-16T15:13:04Z2021-06-292021-05-212021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/137997TID:202837114enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:23Zoai:run.unl.pt:10362/137997Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:55.853317Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
title Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
spellingShingle Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
Brüns, Viktor Benedikt
Strategy
Innovation
Shared mobility
Original equipment manufacturer
Sustainability of competitive advantage
Automotive industry
Connectivity
Ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
title_full Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
title_fullStr Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
title_full_unstemmed Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
title_sort Rethinking mobility: sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler
author Brüns, Viktor Benedikt
author_facet Brüns, Viktor Benedikt
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Brüns, Viktor Benedikt
dc.subject.por.fl_str_mv Strategy
Innovation
Shared mobility
Original equipment manufacturer
Sustainability of competitive advantage
Automotive industry
Connectivity
Ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Innovation
Shared mobility
Original equipment manufacturer
Sustainability of competitive advantage
Automotive industry
Connectivity
Ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Viktor Benedikt Brüns, Master of Science International Management, NOVA School of Business and Economics Rethinking mobility: Sustaining competitive advantage in the modern automotive industry by conceptualizing the future strategy of Daimler In this work project, we present a case study and case analysis of the premium automotive manufacturer Daimler as well as influencing trends on the automotive market which affect the firm’s sustainable competitive advantage. The case study characterizes the four technological CASE trends, socioecological developments, and the current business and competitive scenario of Daimler. Thereupon, the case analysis examines Daimler’s resources and capabilities as a source of sustainable competitive advantage and introduces isolating mechanisms to prevent imitation. Finally, we analyze the threat of new innovating entrants and elaborate on recommendations for Daimler’s future business model. Keywords
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-21
2021-06-29T00:00:00Z
2022-05-16T15:13:04Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/137997
TID:202837114
url http://hdl.handle.net/10362/137997
identifier_str_mv TID:202837114
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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