Coke: building on happiness to support “Positive Solutions”
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/11649 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
id |
RCAP_d84b57b62183862bc1b3523bc6c810fc |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/11649 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Coke: building on happiness to support “Positive Solutions”GloCal visionPositive psychologyStakeholder theoryHappinessKindnessA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project is about how significant the positive solutions mean to Coca Cola Co. and emphasizes that if all three factors, GloCal Vision, Positive Psychology and the Stakeholder Theory are taken into consideration simultaneously then tailored positive solutions can be the result. Based on these indicators and compared with Dove’s success, we have found that Coke’s “Open Happiness” campaign is not qualified as a positive solution for obeying neither positive psychology nor the stakeholder theory. Later, after screening four solutions, one positive solution is kept and admitted to help Coke be more successful.NSBE - UNLLages, Luis FilipeRUNYanan, He2014-03-17T15:39:48Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11649enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:14Zoai:run.unl.pt:10362/11649Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:26.948825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Coke: building on happiness to support “Positive Solutions” |
title |
Coke: building on happiness to support “Positive Solutions” |
spellingShingle |
Coke: building on happiness to support “Positive Solutions” Yanan, He GloCal vision Positive psychology Stakeholder theory Happiness Kindness |
title_short |
Coke: building on happiness to support “Positive Solutions” |
title_full |
Coke: building on happiness to support “Positive Solutions” |
title_fullStr |
Coke: building on happiness to support “Positive Solutions” |
title_full_unstemmed |
Coke: building on happiness to support “Positive Solutions” |
title_sort |
Coke: building on happiness to support “Positive Solutions” |
author |
Yanan, He |
author_facet |
Yanan, He |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lages, Luis Filipe RUN |
dc.contributor.author.fl_str_mv |
Yanan, He |
dc.subject.por.fl_str_mv |
GloCal vision Positive psychology Stakeholder theory Happiness Kindness |
topic |
GloCal vision Positive psychology Stakeholder theory Happiness Kindness |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06 2013-06-01T00:00:00Z 2014-03-17T15:39:48Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11649 |
url |
http://hdl.handle.net/10362/11649 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137845639643136 |