Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v10i1.4777 |
Resumo: | The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods. |
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Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemiccentennial generation; gambling; generation Z; millennial generation; pandemic; social networks; tipstersThe growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods.Cogitatio2022-02-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v10i1.4777oai:ojs.cogitatiopress.com:article/4777Media and Communication; Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations; 286-2962183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/4777https://doi.org/10.17645/mac.v10i1.4777https://www.cogitatiopress.com/mediaandcommunication/article/view/4777/4777Copyright (c) 2022 Almudena Barrientos-Báez, Juan Enrique Gonzálvez-Vallés, José Daniel Barquero-Cabrero, David Caldevilla-Domínguezhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBarrientos-Báez, AlmudenaGonzálvez-Vallés, Juan EnriqueBarquero-Cabrero, José DanielCaldevilla-Domínguez, David2022-12-20T10:58:37Zoai:ojs.cogitatiopress.com:article/4777Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:59.027538Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
title |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
spellingShingle |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic Barrientos-Báez, Almudena centennial generation; gambling; generation Z; millennial generation; pandemic; social networks; tipsters |
title_short |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
title_full |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
title_fullStr |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
title_full_unstemmed |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
title_sort |
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic |
author |
Barrientos-Báez, Almudena |
author_facet |
Barrientos-Báez, Almudena Gonzálvez-Vallés, Juan Enrique Barquero-Cabrero, José Daniel Caldevilla-Domínguez, David |
author_role |
author |
author2 |
Gonzálvez-Vallés, Juan Enrique Barquero-Cabrero, José Daniel Caldevilla-Domínguez, David |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Barrientos-Báez, Almudena Gonzálvez-Vallés, Juan Enrique Barquero-Cabrero, José Daniel Caldevilla-Domínguez, David |
dc.subject.por.fl_str_mv |
centennial generation; gambling; generation Z; millennial generation; pandemic; social networks; tipsters |
topic |
centennial generation; gambling; generation Z; millennial generation; pandemic; social networks; tipsters |
description |
The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-02-24 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v10i1.4777 oai:ojs.cogitatiopress.com:article/4777 |
url |
https://doi.org/10.17645/mac.v10i1.4777 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/4777 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/4777 https://doi.org/10.17645/mac.v10i1.4777 https://www.cogitatiopress.com/mediaandcommunication/article/view/4777/4777 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations; 286-296 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130657337638912 |