The Profile of the Client Using Credit Cards, in CGD’s Agency in Sátão

• Autor(a) principal: Coelho, Pedro
• Data de Publicação: 2001
• Outros Autores: Pereira, Paulo Almeida
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2001.66

From a curricular training in the agency of Caixa Geral de Depósitos (CGD) in Sátão important information was collected about the population of clients using credit cards. By applying statistical analysis techniques on this information, it allows the characterization of the clients. Descriptive statistic techniques are applied to highlight the differences between the clients who use the “Classic” and “Gold” card, having this last one a greater prestige. The multiple logistical regression model is used to define the profile of the clients, allowing us to determine the relevant variables for the concession of those cards, as well as the importance of each of those significant variables for the segmentation of the clients. This model also allows us to predict the card’s type of each client through his/her features and to make the comparison with the card that the client has effectively.