Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles

Detalhes bibliográficos
Autor(a) principal: Bohnsack, René
Data de Publicação: 2017
Outros Autores: Pinkse, Jonatan
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/42096
Resumo: Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
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spelling Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehiclesBusiness modelDisruptive innovationDisruptive technologyElectric vehiclesValue propositionValue proposition innovationDisruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.Veritati - Repositório Institucional da Universidade Católica PortuguesaBohnsack, RenéPinkse, Jonatan2023-09-01T08:54:48Z2017-08-012017-08-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/42096eng0008-125610.1177/000812561771771185041061539000407023500005info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-05T01:38:36Zoai:repositorio.ucp.pt:10400.14/42096Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:28:16.206637Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
title Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
spellingShingle Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
Bohnsack, René
Business model
Disruptive innovation
Disruptive technology
Electric vehicles
Value proposition
Value proposition innovation
title_short Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
title_full Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
title_fullStr Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
title_full_unstemmed Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
title_sort Value propositions for disruptive technologies: reconfiguration tactics in the case of electric vehicles
author Bohnsack, René
author_facet Bohnsack, René
Pinkse, Jonatan
author_role author
author2 Pinkse, Jonatan
author2_role author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Bohnsack, René
Pinkse, Jonatan
dc.subject.por.fl_str_mv Business model
Disruptive innovation
Disruptive technology
Electric vehicles
Value proposition
Value proposition innovation
topic Business model
Disruptive innovation
Disruptive technology
Electric vehicles
Value proposition
Value proposition innovation
description Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-01
2017-08-01T00:00:00Z
2023-09-01T08:54:48Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/42096
url http://hdl.handle.net/10400.14/42096
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0008-1256
10.1177/0008125617717711
85041061539
000407023500005
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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