DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING

Detalhes bibliográficos
Autor(a) principal: Nogami, Vitor Koki da Costa
Data de Publicação: 2017
Outros Autores: Veloso, Andres Rodriguez
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Administração e Inovação
Texto Completo: https://www.revistas.usp.br/rai/article/view/115050
Resumo: The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept of disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context.
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spelling DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETINGInnovationDisruptive innovationMarketingLow incomeThe low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept of disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context.Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade2017-07-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/rai/article/view/115050INMR - Innovation & Management Review; v. 14 n. 2 (2017); 162-1672515-8961reponame:Revista de Administração e Inovaçãoinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/rai/article/view/115050/130496Nogami, Vitor Koki da CostaVeloso, Andres Rodriguezinfo:eu-repo/semantics/openAccess2018-08-08T13:15:35Zoai:revistas.usp.br:article/115050Revistahttp://www.viannajr.edu.br/wp-content/uploads/2016/01/raiPUBhttp://www.revistas.usp.br/viaatlantica/oairevistarai@usp.br||tatianepgt@revistarai.org1809-20391809-2039opendoar:2018-08-08T13:15:35Revista de Administração e Inovação - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
title DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
spellingShingle DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
Nogami, Vitor Koki da Costa
Innovation
Disruptive innovation
Marketing
Low income
title_short DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
title_full DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
title_fullStr DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
title_full_unstemmed DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
title_sort DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING
author Nogami, Vitor Koki da Costa
author_facet Nogami, Vitor Koki da Costa
Veloso, Andres Rodriguez
author_role author
author2 Veloso, Andres Rodriguez
author2_role author
dc.contributor.author.fl_str_mv Nogami, Vitor Koki da Costa
Veloso, Andres Rodriguez
dc.subject.por.fl_str_mv Innovation
Disruptive innovation
Marketing
Low income
topic Innovation
Disruptive innovation
Marketing
Low income
description The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept of disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context.
publishDate 2017
dc.date.none.fl_str_mv 2017-07-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/rai/article/view/115050
url https://www.revistas.usp.br/rai/article/view/115050
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/rai/article/view/115050/130496
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
dc.source.none.fl_str_mv INMR - Innovation & Management Review; v. 14 n. 2 (2017); 162-167
2515-8961
reponame:Revista de Administração e Inovação
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista de Administração e Inovação
collection Revista de Administração e Inovação
repository.name.fl_str_mv Revista de Administração e Inovação - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revistarai@usp.br||tatianepgt@revistarai.org
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