How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry

Detalhes bibliográficos
Autor(a) principal: Kovacevic, Maria
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/69606
Resumo: How can small fashion brands get the best from Instagram? A multi-case analysis in the Fashion Industry. The purpose of this Work Project is to explore how small fashion brands can use Instagram as a tool to grow and develop their business. The Instagram accounts of 42 small fashion brands were analysed and six small fashion brand representatives were interviewed. Our study suggests that the size of a brand’s Instagram followers determines how brands should use Instagram. This Work Project suggests three different strategies that brands should pursue to get the most out of Instagram.
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spelling How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industryInstagramFashionEngagementContentDomínio/Área Científica::Ciências Sociais::Economia e GestãoHow can small fashion brands get the best from Instagram? A multi-case analysis in the Fashion Industry. The purpose of this Work Project is to explore how small fashion brands can use Instagram as a tool to grow and develop their business. The Instagram accounts of 42 small fashion brands were analysed and six small fashion brand representatives were interviewed. Our study suggests that the size of a brand’s Instagram followers determines how brands should use Instagram. This Work Project suggests three different strategies that brands should pursue to get the most out of Instagram.Laboreiro, Inês SerranoSilveira, Catherine daRUNKovacevic, Maria2019-05-14T10:20:08Z2019-01-242019-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69606TID:202227219enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:33:01Zoai:run.unl.pt:10362/69606Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:59.412303Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
title How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
spellingShingle How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
Kovacevic, Maria
Instagram
Fashion
Engagement
Content
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
title_full How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
title_fullStr How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
title_full_unstemmed How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
title_sort How can small fashion brands get the best from instagram? A multi-case analysis in the fashion industry
author Kovacevic, Maria
author_facet Kovacevic, Maria
author_role author
dc.contributor.none.fl_str_mv Laboreiro, Inês Serrano
Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Kovacevic, Maria
dc.subject.por.fl_str_mv Instagram
Fashion
Engagement
Content
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Instagram
Fashion
Engagement
Content
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description How can small fashion brands get the best from Instagram? A multi-case analysis in the Fashion Industry. The purpose of this Work Project is to explore how small fashion brands can use Instagram as a tool to grow and develop their business. The Instagram accounts of 42 small fashion brands were analysed and six small fashion brand representatives were interviewed. Our study suggests that the size of a brand’s Instagram followers determines how brands should use Instagram. This Work Project suggests three different strategies that brands should pursue to get the most out of Instagram.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-14T10:20:08Z
2019-01-24
2019-01-24T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/69606
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url http://hdl.handle.net/10362/69606
identifier_str_mv TID:202227219
dc.language.iso.fl_str_mv eng
language eng
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