Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida

Detalhes bibliográficos
Autor(a) principal: Martins, Eva e Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142475
Resumo: The Portuguese IPSS Vila com Vida brought the French solidarity restaurant franchise, Café Joyeux, to Portugal. Thus, this project aimed at analyzing and providing general strategy & financial recommendations for the implementation of the project, in four chapters. Starting with a quick overview of Vila com Vida’s current position, the report is then followed by a strategy analysis between the original concept, the Portuguese version, and competition in the catchment area. Next, it is presented solutions on how to reach the defined target audiences while also improving their general marketing strategy. Lastly, the financial implications of the project along with possible solutions are specified.
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spelling Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vidaSocial enterpriseFinanceMarket researchSocial impactManagementImplementationBrand awarenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Portuguese IPSS Vila com Vida brought the French solidarity restaurant franchise, Café Joyeux, to Portugal. Thus, this project aimed at analyzing and providing general strategy & financial recommendations for the implementation of the project, in four chapters. Starting with a quick overview of Vila com Vida’s current position, the report is then followed by a strategy analysis between the original concept, the Portuguese version, and competition in the catchment area. Next, it is presented solutions on how to reach the defined target audiences while also improving their general marketing strategy. Lastly, the financial implications of the project along with possible solutions are specified.Pita, José MiguelFeliciano, TalitaRUNMartins, Eva e Silva2022-07-27T13:06:18Z2022-01-182021-12-162022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142475TID:203021592enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:12Zoai:run.unl.pt:10362/142475Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:20.324899Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
title Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
spellingShingle Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
Martins, Eva e Silva
Social enterprise
Finance
Market research
Social impact
Management
Implementation
Brand awareness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
title_full Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
title_fullStr Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
title_full_unstemmed Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
title_sort Implementation business plan for the French franchise concept "café Joyeux" in São Bento, by vila com vida
author Martins, Eva e Silva
author_facet Martins, Eva e Silva
author_role author
dc.contributor.none.fl_str_mv Pita, José Miguel
Feliciano, Talita
RUN
dc.contributor.author.fl_str_mv Martins, Eva e Silva
dc.subject.por.fl_str_mv Social enterprise
Finance
Market research
Social impact
Management
Implementation
Brand awareness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Social enterprise
Finance
Market research
Social impact
Management
Implementation
Brand awareness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Portuguese IPSS Vila com Vida brought the French solidarity restaurant franchise, Café Joyeux, to Portugal. Thus, this project aimed at analyzing and providing general strategy & financial recommendations for the implementation of the project, in four chapters. Starting with a quick overview of Vila com Vida’s current position, the report is then followed by a strategy analysis between the original concept, the Portuguese version, and competition in the catchment area. Next, it is presented solutions on how to reach the defined target audiences while also improving their general marketing strategy. Lastly, the financial implications of the project along with possible solutions are specified.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-07-27T13:06:18Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142475
TID:203021592
url http://hdl.handle.net/10362/142475
identifier_str_mv TID:203021592
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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