Business plan for a new natural ingredient surf wax

• Autor(a) principal: Henriques, Joaquim Manuel Souto Soares
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/13865
• topic: Business plan; Marketing Plan; Operational Plan; Surf Wax; Gestão; Plano de negócio; Plano de marketing; Programa operacional; Start-up; Trabalho de projeto; Portugal

This business plan is set upon the study and development of a new surf wax to be used in the practice of surf and related sports (with main emphasis on traditional surfing). This wax will be entirely produced using natural ingredients with the majority of the ingredients being of Portuguese origin. The project tries to answer the research question “Is it possible, in the current business environment, to gather the necessary strategic and operational conditions for creating a start-up surf wax company?”. The latter is answered through the thorough analysis of a systematic set of procedures and tools of qualitative nature. Operational and Marketing plans are explored as ongoing tools designed to help the business compete in the market for customers. Financial Valuation is assessed as a necessity to understand project viability. This project was also intended to help myself and future as well as current colleagues in understanding the true importance and necessary elements behind a real and complete business plan.