The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/20515 |
Resumo: | CEMS |
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7160 |
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The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030Marketing strategiesFast-moving consumer goods (FMCG)Future trendsConsumer segmentationDomínio/Área Científica::Ciências Sociais::Economia e GestãoCEMSThe work project follows the CEMS business project “The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030”. In order to provide P&G with useful and applicable strategy, Gillette past sales data, future trends and consumer insights were analysed. Based on those insights, four segments with differing needs and sales objectives were identified. Consequently, four different marketing strategy to target the segments defined were developed to grow market penetration in Germany in 2030. Furthermore, some insight about how organization can segment their consumer’s base were discussed.Eric, LennartzCunha, Rita Campos eRUNLorini, Francesco2019-09-01T00:30:28Z2016-09-162016-09-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/20515TID:201530538enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:05:06Zoai:run.unl.pt:10362/20515Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:26:16.432429Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
title |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
spellingShingle |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 Lorini, Francesco Marketing strategies Fast-moving consumer goods (FMCG) Future trends Consumer segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
title_full |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
title_fullStr |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
title_full_unstemmed |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
title_sort |
The Future of Shopping - New Sales and Marketing Strategies for Gillette to Grow Market Penetration Among Men in 2030 |
author |
Lorini, Francesco |
author_facet |
Lorini, Francesco |
author_role |
author |
dc.contributor.none.fl_str_mv |
Eric, Lennartz Cunha, Rita Campos e RUN |
dc.contributor.author.fl_str_mv |
Lorini, Francesco |
dc.subject.por.fl_str_mv |
Marketing strategies Fast-moving consumer goods (FMCG) Future trends Consumer segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing strategies Fast-moving consumer goods (FMCG) Future trends Consumer segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
CEMS |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-16 2016-09-16T00:00:00Z 2019-09-01T00:30:28Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/20515 TID:201530538 |
url |
http://hdl.handle.net/10362/20515 |
identifier_str_mv |
TID:201530538 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137893096095744 |