Different personality, different consumption : how conservatives and liberals act upon luxury

Detalhes bibliográficos
Autor(a) principal: Claro, Pedro Tomás Sousa Furtado Sampaio
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/26151
Resumo: Along time, research has been focused on exploring how thoughts and feelings may be linked to their political ideology. Yet, little research has been made regarding how this political ideology influences consumer behaviour. The present research examines the effect of political ideology on luxury consumption. With a study focused on how conservatives and liberals act upon luxury, we are able to establish that conservatives and liberals do not act the same way, confirming the idea that more conservative individuals are more susceptible to social comparisons and are, therefore, more likely to seek status through consumption products or services that enable them to differentiate themselves from others.
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spelling Different personality, different consumption : how conservatives and liberals act upon luxuryPolitical ideologyConservativesLiberalsLuxuryConspicuous consumptionSocial comparisonDomínio/Área Científica::Ciências Sociais::Economia e GestãoAlong time, research has been focused on exploring how thoughts and feelings may be linked to their political ideology. Yet, little research has been made regarding how this political ideology influences consumer behaviour. The present research examines the effect of political ideology on luxury consumption. With a study focused on how conservatives and liberals act upon luxury, we are able to establish that conservatives and liberals do not act the same way, confirming the idea that more conservative individuals are more susceptible to social comparisons and are, therefore, more likely to seek status through consumption products or services that enable them to differentiate themselves from others.Fernandes, DanielVeritati - Repositório Institucional da Universidade Católica PortuguesaClaro, Pedro Tomás Sousa Furtado Sampaio2018-11-27T15:11:30Z2014-04-1420142014-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26151TID:201122960enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-07T01:32:54Zoai:repositorio.ucp.pt:10400.14/26151Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:52.262918Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Different personality, different consumption : how conservatives and liberals act upon luxury
title Different personality, different consumption : how conservatives and liberals act upon luxury
spellingShingle Different personality, different consumption : how conservatives and liberals act upon luxury
Claro, Pedro Tomás Sousa Furtado Sampaio
Political ideology
Conservatives
Liberals
Luxury
Conspicuous consumption
Social comparison
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Different personality, different consumption : how conservatives and liberals act upon luxury
title_full Different personality, different consumption : how conservatives and liberals act upon luxury
title_fullStr Different personality, different consumption : how conservatives and liberals act upon luxury
title_full_unstemmed Different personality, different consumption : how conservatives and liberals act upon luxury
title_sort Different personality, different consumption : how conservatives and liberals act upon luxury
author Claro, Pedro Tomás Sousa Furtado Sampaio
author_facet Claro, Pedro Tomás Sousa Furtado Sampaio
author_role author
dc.contributor.none.fl_str_mv Fernandes, Daniel
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Claro, Pedro Tomás Sousa Furtado Sampaio
dc.subject.por.fl_str_mv Political ideology
Conservatives
Liberals
Luxury
Conspicuous consumption
Social comparison
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Political ideology
Conservatives
Liberals
Luxury
Conspicuous consumption
Social comparison
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Along time, research has been focused on exploring how thoughts and feelings may be linked to their political ideology. Yet, little research has been made regarding how this political ideology influences consumer behaviour. The present research examines the effect of political ideology on luxury consumption. With a study focused on how conservatives and liberals act upon luxury, we are able to establish that conservatives and liberals do not act the same way, confirming the idea that more conservative individuals are more susceptible to social comparisons and are, therefore, more likely to seek status through consumption products or services that enable them to differentiate themselves from others.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-14
2014
2014-04-14T00:00:00Z
2018-11-27T15:11:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/26151
TID:201122960
url http://hdl.handle.net/10400.14/26151
identifier_str_mv TID:201122960
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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