THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS

Detalhes bibliográficos
Autor(a) principal: Nunes, Talita Martins
Data de Publicação: 2013
Outros Autores: Platt, Allan Augusto
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/527
Resumo: The event organization is no longer an activity seen as a simple gathering of people. Combined with the strategic concept, it can help with economic problems in many cities. Places famous for its beaches, such as Florianópolis, suffer the problem of tourism seasonality. This study aims to analyze the impact of the organization of events in the marketing strategies of tourism in Florianópolis. It is characterized by being a descriptive research held with key stakeholders in this market town. An event can bring a new identity for the host city, a new tourist profile and visibility of the local culture. Events can become important marketing strategies for cities, when properly assessed and planned.
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spelling THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLISA ORGANIZAÇÃO DE EVENTOS COMO ESTRATÉGIA DE MARKETING PARA O TURISMO EM FLORIANÓPOLISEvent’s Organizerstourismmarketingstrategyseasonality.The event organization is no longer an activity seen as a simple gathering of people. Combined with the strategic concept, it can help with economic problems in many cities. Places famous for its beaches, such as Florianópolis, suffer the problem of tourism seasonality. This study aims to analyze the impact of the organization of events in the marketing strategies of tourism in Florianópolis. It is characterized by being a descriptive research held with key stakeholders in this market town. An event can bring a new identity for the host city, a new tourist profile and visibility of the local culture. Events can become important marketing strategies for cities, when properly assessed and planned.A organização de eventos não é mais uma atividade vista como simples reunião de pessoas. Aliado a conceitos estratégicos pode auxiliar em problemas econômicos de muitas cidades. Locais famosos por suas praias, como Florianópolis, sofrem o problema da sazonalidade turística. Este estudo tem como objetivo analisar o impacto da organização de eventos nas estratégias de marketing do setor turístico em Florianópolis. Caracteriza-se por ser uma pesquisa descritiva transversal única realizada com importantes stakeholders desse mercado na cidade. Um evento pode trazer uma nova identidade para a cidade sede, um novo perfil de turista e visibilidade da cultura local. Eventos podem se transformar em importantes estratégias de marketing para as cidades, quando bem avaliados e planejados.University of Algarve2013-04-12info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/527Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-2142182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporenghttps://tmstudies.net/index.php/ectms/article/view/527https://tmstudies.net/index.php/ectms/article/view/527/692https://tmstudies.net/index.php/ectms/article/view/527/774Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessNunes, Talita MartinsPlatt, Allan Augusto2023-12-27T10:25:23Zoai:ojs.pkp.sfu.ca:article/527Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:18.833914Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
A ORGANIZAÇÃO DE EVENTOS COMO ESTRATÉGIA DE MARKETING PARA O TURISMO EM FLORIANÓPOLIS
title THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
spellingShingle THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
Nunes, Talita Martins
Event’s Organizers
tourism
marketing
strategy
seasonality.
title_short THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
title_full THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
title_fullStr THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
title_full_unstemmed THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
title_sort THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
author Nunes, Talita Martins
author_facet Nunes, Talita Martins
Platt, Allan Augusto
author_role author
author2 Platt, Allan Augusto
author2_role author
dc.contributor.author.fl_str_mv Nunes, Talita Martins
Platt, Allan Augusto
dc.subject.por.fl_str_mv Event’s Organizers
tourism
marketing
strategy
seasonality.
topic Event’s Organizers
tourism
marketing
strategy
seasonality.
description The event organization is no longer an activity seen as a simple gathering of people. Combined with the strategic concept, it can help with economic problems in many cities. Places famous for its beaches, such as Florianópolis, suffer the problem of tourism seasonality. This study aims to analyze the impact of the organization of events in the marketing strategies of tourism in Florianópolis. It is characterized by being a descriptive research held with key stakeholders in this market town. An event can bring a new identity for the host city, a new tourist profile and visibility of the local culture. Events can become important marketing strategies for cities, when properly assessed and planned.
publishDate 2013
dc.date.none.fl_str_mv 2013-04-12
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/527
url https://tmstudies.net/index.php/ectms/article/view/527
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/527
https://tmstudies.net/index.php/ectms/article/view/527/692
https://tmstudies.net/index.php/ectms/article/view/527/774
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214
Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 203-214
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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