Impacts Caused by the Web in Tourism Marketing
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418 |
Resumo: | As foreseen by Cooper, Fletcher, Wanhill and Shepherd (2002), Internet has continuously increased the importance of marketing for public and private tourism organizations, especially on what concerns to attracting and retaining customers. Web-based resources have been integrated into marketing strategies within all sectors of economy, including tourism. As Bouzon and Bermejo-Berros (2015) point out, the new information and communication technologies allow all actors to actively participate in innovation, and thus, meet the increasingly specific demands of modern clients. In this context, as evidenced by the studies published in this special issue, tourism marketing has gained a digital dimension. This present issue also integrates relevant contributions on tourism consumers’ purchasing decision process and motivations, as well as on special interest tourism resources, such as wine. As pointed out by Pinho (2001), although wine is not essential for human life, it has played a special role in the great Mediterranean civilizations’ cuisine. Therefore, it is not surprising that it increases visibility and positively affects the image of producing regions, playing an essential role to local tourism.This special issue of the International Journal of Marketing, Communication and New Media (IJMCNM)publishes seven relevant contributions for both academics and practitioners who are working with tourism products and services. |
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Impacts Caused by the Web in Tourism MarketingAs foreseen by Cooper, Fletcher, Wanhill and Shepherd (2002), Internet has continuously increased the importance of marketing for public and private tourism organizations, especially on what concerns to attracting and retaining customers. Web-based resources have been integrated into marketing strategies within all sectors of economy, including tourism. As Bouzon and Bermejo-Berros (2015) point out, the new information and communication technologies allow all actors to actively participate in innovation, and thus, meet the increasingly specific demands of modern clients. In this context, as evidenced by the studies published in this special issue, tourism marketing has gained a digital dimension. This present issue also integrates relevant contributions on tourism consumers’ purchasing decision process and motivations, as well as on special interest tourism resources, such as wine. As pointed out by Pinho (2001), although wine is not essential for human life, it has played a special role in the great Mediterranean civilizations’ cuisine. Therefore, it is not surprising that it increases visibility and positively affects the image of producing regions, playing an essential role to local tourism.This special issue of the International Journal of Marketing, Communication and New Media (IJMCNM)publishes seven relevant contributions for both academics and practitioners who are working with tourism products and services.ISVOUGA - Instituto Superior de Entre Douro e Vouga2019-04-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418oai:u3isjournal.isvouga.pt:article/418International Journal of Marketing, Communication and New Media; No 5 (2019): Special Number TM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418/196Copyright (c) 2019 Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morandhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRemondes, JorgeCardoso, LucíliaMarques, Isabel AndresMorand, Jean-Claude2022-09-22T10:30:31Zoai:u3isjournal.isvouga.pt:article/418Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:19.476127Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impacts Caused by the Web in Tourism Marketing |
title |
Impacts Caused by the Web in Tourism Marketing |
spellingShingle |
Impacts Caused by the Web in Tourism Marketing Remondes, Jorge |
title_short |
Impacts Caused by the Web in Tourism Marketing |
title_full |
Impacts Caused by the Web in Tourism Marketing |
title_fullStr |
Impacts Caused by the Web in Tourism Marketing |
title_full_unstemmed |
Impacts Caused by the Web in Tourism Marketing |
title_sort |
Impacts Caused by the Web in Tourism Marketing |
author |
Remondes, Jorge |
author_facet |
Remondes, Jorge Cardoso, Lucília Marques, Isabel Andres Morand, Jean-Claude |
author_role |
author |
author2 |
Cardoso, Lucília Marques, Isabel Andres Morand, Jean-Claude |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Remondes, Jorge Cardoso, Lucília Marques, Isabel Andres Morand, Jean-Claude |
description |
As foreseen by Cooper, Fletcher, Wanhill and Shepherd (2002), Internet has continuously increased the importance of marketing for public and private tourism organizations, especially on what concerns to attracting and retaining customers. Web-based resources have been integrated into marketing strategies within all sectors of economy, including tourism. As Bouzon and Bermejo-Berros (2015) point out, the new information and communication technologies allow all actors to actively participate in innovation, and thus, meet the increasingly specific demands of modern clients. In this context, as evidenced by the studies published in this special issue, tourism marketing has gained a digital dimension. This present issue also integrates relevant contributions on tourism consumers’ purchasing decision process and motivations, as well as on special interest tourism resources, such as wine. As pointed out by Pinho (2001), although wine is not essential for human life, it has played a special role in the great Mediterranean civilizations’ cuisine. Therefore, it is not surprising that it increases visibility and positively affects the image of producing regions, playing an essential role to local tourism.This special issue of the International Journal of Marketing, Communication and New Media (IJMCNM)publishes seven relevant contributions for both academics and practitioners who are working with tourism products and services. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-04-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418 oai:u3isjournal.isvouga.pt:article/418 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/418 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/418/196 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morand https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morand https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; No 5 (2019): Special Number TM 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130450974736384 |