Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online

Detalhes bibliográficos
Autor(a) principal: Barroso, Maria Sousa
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/99921
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights onlineContinuance use intentionExpectation confirmation model (ECM)Low-cost carrier (LCC)BrandWebsiteDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceWe show evidence on the influence of brand awareness and image, website quality, and visual appeal on the confirmation and continuance use intention of low-cost airlines websites, by combining these four variables with the expectation confirmation model (ECM). Based on a sample of 272 respondents, we demonstrate that brand awareness, brand image, and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. Strategies based on these conclusions are proposed for low-cost carrier companies to better promote consumers’ continuance use intention.Tam Chuem Vai, CarlosRUNBarroso, Maria Sousa2023-06-03T00:30:37Z2020-06-032020-06-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/99921TID:202488489enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:46:39Zoai:run.unl.pt:10362/99921Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:17.492356Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
spellingShingle Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
Barroso, Maria Sousa
Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
title_short Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_full Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_fullStr Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_full_unstemmed Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_sort Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
author Barroso, Maria Sousa
author_facet Barroso, Maria Sousa
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Barroso, Maria Sousa
dc.subject.por.fl_str_mv Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
topic Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-06-03
2020-06-03T00:00:00Z
2023-06-03T00:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/99921
TID:202488489
url http://hdl.handle.net/10362/99921
identifier_str_mv TID:202488489
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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