Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance

Detalhes bibliográficos
Autor(a) principal: Barreto, Amanda López
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/160551
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
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spelling Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and AvoidanceOnline TrustOnline IntimacyRetail Online ShoppingB2C E-commerceShowroomingWebroomingAvoidanceSDG 4 - Quality educationSDG 9 - Industry, innovation and infrastructureSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThis study aims to analyze the mediation effects of Trust and Intimacy in B2C Online Shopping sites, also referred to as E-commerce. Also, deepen on the effect of these concepts in the selection of a purchase channel, phenomenons known as Webrooming or Showrooming; or as opposite, Avoidance. To analyze these concepts, this dissertation is based on different theories, an extensive Literature Review, and the statistical analysis of 500 online surveys made to Online Shopping usual buyers in Spain. Based on this, an empirical test is made, using PLS-SEM and a disjoint two-stage approach, to determine a correlation between the SOR-based Conceptual Framework concepts and the Hypotheses. It concludes by confirming that Trust, and also Intimacy, positively affect Online B2C E-commerce perception, and have a direct mediation effect on Webrooming, Showrooming, and Avoidance. These and other results imply new contributions – among others – to retailers, specially those that implement omnichannel strategies.Pinto, Diego CostaRUNBarreto, Amanda López2023-11-27T14:52:23Z2023-10-262023-10-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/160551TID:203389140enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:43:16Zoai:run.unl.pt:10362/160551Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:05.825299Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
title Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
spellingShingle Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
Barreto, Amanda López
Online Trust
Online Intimacy
Retail Online Shopping
B2C E-commerce
Showrooming
Webrooming
Avoidance
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
title_full Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
title_fullStr Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
title_full_unstemmed Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
title_sort Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance
author Barreto, Amanda López
author_facet Barreto, Amanda López
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Barreto, Amanda López
dc.subject.por.fl_str_mv Online Trust
Online Intimacy
Retail Online Shopping
B2C E-commerce
Showrooming
Webrooming
Avoidance
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Online Trust
Online Intimacy
Retail Online Shopping
B2C E-commerce
Showrooming
Webrooming
Avoidance
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2023
dc.date.none.fl_str_mv 2023-11-27T14:52:23Z
2023-10-26
2023-10-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/160551
TID:203389140
url http://hdl.handle.net/10362/160551
identifier_str_mv TID:203389140
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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