Discourse and manipulation : the miscegenation of genres in written press

Detalhes bibliográficos
Autor(a) principal: Pinto, Alexandra Guedes
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/151357
Resumo: This paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it
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spelling Discourse and manipulation : the miscegenation of genres in written pressHumanidadesHumanitiesThis paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it20112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/151357por1645-208910.17231/comsoc.19(2011).909Pinto, Alexandra Guedesinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T12:34:43Zoai:repositorio-aberto.up.pt:10216/151357Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:22:52.276600Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Discourse and manipulation : the miscegenation of genres in written press
title Discourse and manipulation : the miscegenation of genres in written press
spellingShingle Discourse and manipulation : the miscegenation of genres in written press
Pinto, Alexandra Guedes
Humanidades
Humanities
title_short Discourse and manipulation : the miscegenation of genres in written press
title_full Discourse and manipulation : the miscegenation of genres in written press
title_fullStr Discourse and manipulation : the miscegenation of genres in written press
title_full_unstemmed Discourse and manipulation : the miscegenation of genres in written press
title_sort Discourse and manipulation : the miscegenation of genres in written press
author Pinto, Alexandra Guedes
author_facet Pinto, Alexandra Guedes
author_role author
dc.contributor.author.fl_str_mv Pinto, Alexandra Guedes
dc.subject.por.fl_str_mv Humanidades
Humanities
topic Humanidades
Humanities
description This paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it
publishDate 2011
dc.date.none.fl_str_mv 2011
2011-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/151357
url https://hdl.handle.net/10216/151357
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv 1645-2089
10.17231/comsoc.19(2011).909
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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