Discourse and manipulation : the miscegenation of genres in written press
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://hdl.handle.net/10216/151357 |
Resumo: | This paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it |
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Discourse and manipulation : the miscegenation of genres in written pressHumanidadesHumanitiesThis paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it20112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/151357por1645-208910.17231/comsoc.19(2011).909Pinto, Alexandra Guedesinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T12:34:43Zoai:repositorio-aberto.up.pt:10216/151357Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:22:52.276600Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Discourse and manipulation : the miscegenation of genres in written press |
title |
Discourse and manipulation : the miscegenation of genres in written press |
spellingShingle |
Discourse and manipulation : the miscegenation of genres in written press Pinto, Alexandra Guedes Humanidades Humanities |
title_short |
Discourse and manipulation : the miscegenation of genres in written press |
title_full |
Discourse and manipulation : the miscegenation of genres in written press |
title_fullStr |
Discourse and manipulation : the miscegenation of genres in written press |
title_full_unstemmed |
Discourse and manipulation : the miscegenation of genres in written press |
title_sort |
Discourse and manipulation : the miscegenation of genres in written press |
author |
Pinto, Alexandra Guedes |
author_facet |
Pinto, Alexandra Guedes |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pinto, Alexandra Guedes |
dc.subject.por.fl_str_mv |
Humanidades Humanities |
topic |
Humanidades Humanities |
description |
This paper focuses on the appearance of certain instances of "intermediate genres" in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011 2011-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10216/151357 |
url |
https://hdl.handle.net/10216/151357 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
1645-2089 10.17231/comsoc.19(2011).909 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135529630957569 |