A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews

Detalhes bibliográficos
Autor(a) principal: Perez-Aranda, Javier
Data de Publicação: 2018
Outros Autores: Vallespín Arán, María, Molinillo, Sebastian
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/995
Resumo: Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC-Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.
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spelling A proposal for measuring hotels’ managerial responses to User-Generated-Content ReviewsDespite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC-Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.University of Algarve2018-02-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/995Revista Encontros Científicos - Tourism & Management Studies; v. 14 (2018): Special Issue on Hospitality; 7-16Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-16Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-16Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-162182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/995https://tmstudies.net/index.php/ectms/article/view/995/2339Copyright (c) 2018 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessPerez-Aranda, JavierVallespín Arán, MaríaMolinillo, Sebastian2024-01-17T15:29:25Zoai:ojs.pkp.sfu.ca:article/995Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:27.272812Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
spellingShingle A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
Perez-Aranda, Javier
title_short A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_full A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_fullStr A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_full_unstemmed A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_sort A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
author Perez-Aranda, Javier
author_facet Perez-Aranda, Javier
Vallespín Arán, María
Molinillo, Sebastian
author_role author
author2 Vallespín Arán, María
Molinillo, Sebastian
author2_role author
author
dc.contributor.author.fl_str_mv Perez-Aranda, Javier
Vallespín Arán, María
Molinillo, Sebastian
description Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC-Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.
publishDate 2018
dc.date.none.fl_str_mv 2018-02-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/995
url https://tmstudies.net/index.php/ectms/article/view/995
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/995
https://tmstudies.net/index.php/ectms/article/view/995/2339
dc.rights.driver.fl_str_mv Copyright (c) 2018 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 14 (2018): Special Issue on Hospitality; 7-16
Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-16
Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-16
Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 (2018): Special Issue on Hospitality; 7-16
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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