How can Financial Literacy be improved in Portugal?

Detalhes bibliográficos
Autor(a) principal: Eleutério, Rui Miguel Cunha Silva
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163674
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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spelling How can Financial Literacy be improved in Portugal?Financial literacyKnowledgeAttitudesBehaviorPoliciesDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceFinancial literacy is a crucial component of modern society, impacting individuals' ability to make informed financial decisions. This thesis explores strategies to improve financial literacy based on the three pillars of the concept: Knowledge, Attitude and Behavior. To formulate these policies, a comprehensive mixed-methods approach utilizing both primary and secondary data was employed. Alongside the examination of reports on Portuguese policies regarding financial literacy, ten interviews were conducted to gather diverse opinions and insights on the subject. From the interviews emerged a set of pivotal policies aimed at enhancing financial literacy: integration of financial literacy curricula in schools, regulatory reviews for consumer protection, a comprehensive educational marketing campaign, community-based initiatives, and tailored financial education for adults. The conclusions drawn from these policies are far-reaching. They underscore the potential positive impacts on financial literacy at various levels of society. Increased trust in financial institutions, improved knowledge dissemination from an early age, long-term economic stability, heightened public engagement in financial education, and tailored community interventions represent key implications. In sum, this research highlights the interplay between knowledge, attitudes, and behavior in the realm of financial literacy. It offers actionable policies drawn from interviews and emphasizes their potential to significantly advance financial competence, paving the way for a more financially empowered society.Dalmoro, MarlonRUNEleutério, Rui Miguel Cunha Silva2024-02-16T15:56:32Z2024-01-292024-01-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163674TID:203518667enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:48:18Zoai:run.unl.pt:10362/163674Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:49.043486Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can Financial Literacy be improved in Portugal?
title How can Financial Literacy be improved in Portugal?
spellingShingle How can Financial Literacy be improved in Portugal?
Eleutério, Rui Miguel Cunha Silva
Financial literacy
Knowledge
Attitudes
Behavior
Policies
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short How can Financial Literacy be improved in Portugal?
title_full How can Financial Literacy be improved in Portugal?
title_fullStr How can Financial Literacy be improved in Portugal?
title_full_unstemmed How can Financial Literacy be improved in Portugal?
title_sort How can Financial Literacy be improved in Portugal?
author Eleutério, Rui Miguel Cunha Silva
author_facet Eleutério, Rui Miguel Cunha Silva
author_role author
dc.contributor.none.fl_str_mv Dalmoro, Marlon
RUN
dc.contributor.author.fl_str_mv Eleutério, Rui Miguel Cunha Silva
dc.subject.por.fl_str_mv Financial literacy
Knowledge
Attitudes
Behavior
Policies
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Financial literacy
Knowledge
Attitudes
Behavior
Policies
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-02-16T15:56:32Z
2024-01-29
2024-01-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163674
TID:203518667
url http://hdl.handle.net/10362/163674
identifier_str_mv TID:203518667
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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