The city of Porto as a LGBTQI+ tourist destination
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v0i32.20492 |
Resumo: | The city of Oporto has presented itself as one of the most relevant destinations in Portugal, due to its tourism potential and diversity. Thus, this research presents an analysis of the agents of the tourist offer in the city of Oporto and the marketing strategies used to enhance the receptivity of the destination, as well as to account for the level of satisfaction of the tourists visiting these locations, according to the oer available, namely lodging, saunas, parties and events, bars and nightclubs and also LGBTQI+ circuits. The objective, however, is to present contributions about the measurement of the city of Oporto as an LGBTQI+ destination, through two types of analysis, one qualitative and the other quantitative. The qualitative analysis, which took place through an interview, focused on the commercial agents, where the existence of marketing is perceived and how actions are practiced.Concerning the quantitative analysis, addressed both at the local community and LGBTQI+ visitors, show the perceptions of what the city of Oporto has to oer and the opinions/recommendations about how to turn Oporto an LGBTQI+ destination. Finally, the results are based on the conclusion that the city of Oporto is not yet a LGBTQI+ destiny consolidated despite its diversity in the order. |
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The city of Porto as a LGBTQI+ tourist destinationA cidade do Porto enquanto destino turístico LGBTQI+The city of Oporto has presented itself as one of the most relevant destinations in Portugal, due to its tourism potential and diversity. Thus, this research presents an analysis of the agents of the tourist offer in the city of Oporto and the marketing strategies used to enhance the receptivity of the destination, as well as to account for the level of satisfaction of the tourists visiting these locations, according to the oer available, namely lodging, saunas, parties and events, bars and nightclubs and also LGBTQI+ circuits. The objective, however, is to present contributions about the measurement of the city of Oporto as an LGBTQI+ destination, through two types of analysis, one qualitative and the other quantitative. The qualitative analysis, which took place through an interview, focused on the commercial agents, where the existence of marketing is perceived and how actions are practiced.Concerning the quantitative analysis, addressed both at the local community and LGBTQI+ visitors, show the perceptions of what the city of Oporto has to oer and the opinions/recommendations about how to turn Oporto an LGBTQI+ destination. Finally, the results are based on the conclusion that the city of Oporto is not yet a LGBTQI+ destiny consolidated despite its diversity in the order.A cidade do Porto tem-se apresentado, ultimamente, como um dos destinos mais representativos de Portugal, devido ao seu potencial turístico e à sua diversidade. Sendo assim, esta pesquisa apresenta uma análise dos agentes da oferta turística na cidade do Porto e das estratégias de marketing utilizadas para potenciar a recetividade do destino, além de dar a conhecer o nível de satisfação dos indivíduos que visitam estes espaços, em função da oferta disponibilizada, desde alojamento, saunas, festas e eventos, bares e clubes noturnos e também circuitos LGBTQI+. O objetivo deste artigo é apresentar contributos acerca da mensuração da cidade do Porto enquanto destino LGBTQI+, através de dois tipos de análise, uma qualitativa e a outra quantitativa. A análise qualitativa, que se efetuou através de entrevistas, incidiu sobre os agentes comerciais, que foram questionados sobre a existência de marketing dirigido a este segmento onde se percebe a existência do marketing e como são praticadas as ações. Quanto à análise quantitativa, dirigida tanto à comunidade local como à visitante LGBTQI+, foram analisadas as perceções da oferta turística da cidade do Porto e as opiniões/recomendações acerca do impulsionamento do destino Porto enquanto destino LGBTQI+. Por fim, e no que diz respeito aos resultados, pode concluir-se que a cidade do Porto ainda não é um destino LGBTQI+ consolidado, apesar da diversidade na oferta.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2019-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i32.20492oai:proa.ua.pt:article/20492Journal of Tourism & Development; No 32 (2019); 223-234Revista Turismo & Desenvolvimento; n.º 32 (2019); 223-2342182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/20492https://doi.org/10.34624/rtd.v0i32.20492https://proa.ua.pt/index.php/rtd/article/view/20492/14861https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCarvalho, Natália Viana QuintãoMoleiro, Diogo MatosAlbuquerque, Fernanda2022-09-26T10:57:34Zoai:proa.ua.pt:article/20492Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:12.052562Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The city of Porto as a LGBTQI+ tourist destination A cidade do Porto enquanto destino turístico LGBTQI+ |
title |
The city of Porto as a LGBTQI+ tourist destination |
spellingShingle |
The city of Porto as a LGBTQI+ tourist destination Carvalho, Natália Viana Quintão |
title_short |
The city of Porto as a LGBTQI+ tourist destination |
title_full |
The city of Porto as a LGBTQI+ tourist destination |
title_fullStr |
The city of Porto as a LGBTQI+ tourist destination |
title_full_unstemmed |
The city of Porto as a LGBTQI+ tourist destination |
title_sort |
The city of Porto as a LGBTQI+ tourist destination |
author |
Carvalho, Natália Viana Quintão |
author_facet |
Carvalho, Natália Viana Quintão Moleiro, Diogo Matos Albuquerque, Fernanda |
author_role |
author |
author2 |
Moleiro, Diogo Matos Albuquerque, Fernanda |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Carvalho, Natália Viana Quintão Moleiro, Diogo Matos Albuquerque, Fernanda |
description |
The city of Oporto has presented itself as one of the most relevant destinations in Portugal, due to its tourism potential and diversity. Thus, this research presents an analysis of the agents of the tourist offer in the city of Oporto and the marketing strategies used to enhance the receptivity of the destination, as well as to account for the level of satisfaction of the tourists visiting these locations, according to the oer available, namely lodging, saunas, parties and events, bars and nightclubs and also LGBTQI+ circuits. The objective, however, is to present contributions about the measurement of the city of Oporto as an LGBTQI+ destination, through two types of analysis, one qualitative and the other quantitative. The qualitative analysis, which took place through an interview, focused on the commercial agents, where the existence of marketing is perceived and how actions are practiced.Concerning the quantitative analysis, addressed both at the local community and LGBTQI+ visitors, show the perceptions of what the city of Oporto has to oer and the opinions/recommendations about how to turn Oporto an LGBTQI+ destination. Finally, the results are based on the conclusion that the city of Oporto is not yet a LGBTQI+ destiny consolidated despite its diversity in the order. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v0i32.20492 oai:proa.ua.pt:article/20492 |
url |
https://doi.org/10.34624/rtd.v0i32.20492 |
identifier_str_mv |
oai:proa.ua.pt:article/20492 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/20492 https://doi.org/10.34624/rtd.v0i32.20492 https://proa.ua.pt/index.php/rtd/article/view/20492/14861 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; No 32 (2019); 223-234 Revista Turismo & Desenvolvimento; n.º 32 (2019); 223-234 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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