Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41244 |
Resumo: | This master thesis describes the use of cash pooling as a strategic tool in treasury to overcome the Covid-19 crisis. As a case study format, the thesis follows a pedagogical structure, providing students with a real-life scenario of how a luxury jewelry brand applied strategic adjustments as crisis management. At the beginning of the Covid-19 pandemic in 2020, the company was challenged by dramatic cash and liquidity problems for the first time in its company history. As a reaction to the pandemic challenges, the company decided to launch a global cash pooling program to enhance cash management within the corporation. The purpose of the program was to further concentrate the global cash positions within the headquarter. Incorporating evidence from interviews with industry experts, company sources and online sources, the case study evaluates the strategic suitability of cash pooling. The findings demonstrate three main strengths of cash pooling as a tool to overcome a crisis. Firstly, increased transparency due to centralized structures offered better visibility of available funds. Secondly, higher flexibility ensured that the company had more efficient decision-making processes. Lastly, long-term cost savings due to structural adjustments enhanced the company’s profitability. However, further side projects need to be considered in parallel to exploit the full potential of cash pooling structures. |
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Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brandCash poolingTreasuryCash and liquidity managementCovid-19 crisisStrategyLuxury segmentTesourariaDinheiro e gestão de liquidezCrise Covid-19EstratégiaSegmento de luxoDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis master thesis describes the use of cash pooling as a strategic tool in treasury to overcome the Covid-19 crisis. As a case study format, the thesis follows a pedagogical structure, providing students with a real-life scenario of how a luxury jewelry brand applied strategic adjustments as crisis management. At the beginning of the Covid-19 pandemic in 2020, the company was challenged by dramatic cash and liquidity problems for the first time in its company history. As a reaction to the pandemic challenges, the company decided to launch a global cash pooling program to enhance cash management within the corporation. The purpose of the program was to further concentrate the global cash positions within the headquarter. Incorporating evidence from interviews with industry experts, company sources and online sources, the case study evaluates the strategic suitability of cash pooling. The findings demonstrate three main strengths of cash pooling as a tool to overcome a crisis. Firstly, increased transparency due to centralized structures offered better visibility of available funds. Secondly, higher flexibility ensured that the company had more efficient decision-making processes. Lastly, long-term cost savings due to structural adjustments enhanced the company’s profitability. However, further side projects need to be considered in parallel to exploit the full potential of cash pooling structures.Esta tese de mestrado descreve o uso de cash pooling como uma ferramenta estratégica em tesouraria para superar a crise do Covid-19. A tese apresenta uma estrutura pedagógica em formato de caso de estudo, presenteando os estudantes com um cenário real sobre como uma marca de jóias de luxo fez ajustes estratégicos para gerir uma crise. No início da pandemia Covid-19 em 2020, a empresa foi desafiada com problemas sérios de dinheiro e liquidez pela primeira vez na história da empresa. Como reação aos desafios da pandemia, a empresa decidiu lançar um programa global de cash pooling para melhorar a gestão do dinheiro dentro da companhia. O programa tinha como propósito centralizar as posições globais do dinheiro na sede da companhia. O caso de estudo reflete a capacidade estratégica de cash pooling incorporando testemunhos de entrevistas com especialistas da indústria, dados da empresa e fontes online. As evidências mostram três principais mais-valias para o uso de cash pooling como uma ferramenta para superação de crise. Primeiro, a centralização das estruturas proporcionou melhor visibilidade sobre os fundos disponíveis, havendo assim um aumento na transparência. Segundo, a flexibilidade acrescida assegurou que a empresa tivesse um processo de tomada de decisões mais eficiente. E, por último, a poupança de custos a longo prazo devido a ajustes estruturais, aumentou o lucro da empresa. Porém, outros projetos precisam de ser considerados em paralelo para explorar todo o potencial das estruturas de cash pooling.Reis, Ricardo FerreiraVeritati - Repositório Institucional da Universidade Católica PortuguesaZirener, Jan2023-05-30T08:02:33Z2023-01-252023-012023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41244TID:203279450enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:49Zoai:repositorio.ucp.pt:10400.14/41244Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:54.533370Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
title |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
spellingShingle |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand Zirener, Jan Cash pooling Treasury Cash and liquidity management Covid-19 crisis Strategy Luxury segment Tesouraria Dinheiro e gestão de liquidez Crise Covid-19 Estratégia Segmento de luxo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
title_full |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
title_fullStr |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
title_full_unstemmed |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
title_sort |
Business adaptive strategies in crisis : the use of cash pooling in treasury as a reaction to Covid-19 crisis : case of a luxury jewelry brand |
author |
Zirener, Jan |
author_facet |
Zirener, Jan |
author_role |
author |
dc.contributor.none.fl_str_mv |
Reis, Ricardo Ferreira Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Zirener, Jan |
dc.subject.por.fl_str_mv |
Cash pooling Treasury Cash and liquidity management Covid-19 crisis Strategy Luxury segment Tesouraria Dinheiro e gestão de liquidez Crise Covid-19 Estratégia Segmento de luxo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Cash pooling Treasury Cash and liquidity management Covid-19 crisis Strategy Luxury segment Tesouraria Dinheiro e gestão de liquidez Crise Covid-19 Estratégia Segmento de luxo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This master thesis describes the use of cash pooling as a strategic tool in treasury to overcome the Covid-19 crisis. As a case study format, the thesis follows a pedagogical structure, providing students with a real-life scenario of how a luxury jewelry brand applied strategic adjustments as crisis management. At the beginning of the Covid-19 pandemic in 2020, the company was challenged by dramatic cash and liquidity problems for the first time in its company history. As a reaction to the pandemic challenges, the company decided to launch a global cash pooling program to enhance cash management within the corporation. The purpose of the program was to further concentrate the global cash positions within the headquarter. Incorporating evidence from interviews with industry experts, company sources and online sources, the case study evaluates the strategic suitability of cash pooling. The findings demonstrate three main strengths of cash pooling as a tool to overcome a crisis. Firstly, increased transparency due to centralized structures offered better visibility of available funds. Secondly, higher flexibility ensured that the company had more efficient decision-making processes. Lastly, long-term cost savings due to structural adjustments enhanced the company’s profitability. However, further side projects need to be considered in parallel to exploit the full potential of cash pooling structures. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-30T08:02:33Z 2023-01-25 2023-01 2023-01-25T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41244 TID:203279450 |
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http://hdl.handle.net/10400.14/41244 |
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TID:203279450 |
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eng |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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