Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Relatório |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/10874 |
Resumo: | The objective of the report is to present, based on the objectives, scope, activities, outputs and outcomes of the project PACMAn, an appropriate strategy for the internationalisation of the segments of the supply chain food of olive oil and wine from the Alentejo. It includes identifying general guidelines and best practices in order to internationalize the sector including the best foreign markets, market position and value chain, and the suitability of the product process, marketing, major international fairs and events, among other aspects.Five orientation guidelines were set to implement a mixed strategy for attractiveness, competitiveness and internationalization of olive oil and wine systems of Alentejo region. These guidelines address simultaneously capacity building and institutional support of these systems in internal and external markets trough organization and scale of supply chains, developing internal markets differentiating and diversifying consumption products and services, following a regional strategy in line with the national internationalization strategy, setting external markets priorities and targets and promoting olive oil and wines of Alentejo in national and international events, fairs and media. |
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Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of PortugalInternationalisationagro-food systemswineolive oilAlentejostrategyPortugalCompetitivenessThe objective of the report is to present, based on the objectives, scope, activities, outputs and outcomes of the project PACMAn, an appropriate strategy for the internationalisation of the segments of the supply chain food of olive oil and wine from the Alentejo. It includes identifying general guidelines and best practices in order to internationalize the sector including the best foreign markets, market position and value chain, and the suitability of the product process, marketing, major international fairs and events, among other aspects.Five orientation guidelines were set to implement a mixed strategy for attractiveness, competitiveness and internationalization of olive oil and wine systems of Alentejo region. These guidelines address simultaneously capacity building and institutional support of these systems in internal and external markets trough organization and scale of supply chains, developing internal markets differentiating and diversifying consumption products and services, following a regional strategy in line with the national internationalization strategy, setting external markets priorities and targets and promoting olive oil and wines of Alentejo in national and international events, fairs and media.ADRAL/PACMAN Project2014-04-03T09:39:30Z2014-04-032013-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/reporthttp://hdl.handle.net/10174/10874http://hdl.handle.net/10174/10874engMarques, Carlos A.F., (2013), Internationalisation Strategy for the Agro-food Systems of Olive oil and Wine of The Alentejo Region of Portugal, PACMAn project “Promoting Attractiveness, Competitiveness and Internationalisation of Agro-food Clusters of the Med Area”,ADRAL Contract DeliverableDelivery Report to ADRAL/PACMAN ProjectCEFAGE - Publicações - Relatóriosnd662Marques, Carlos A. F.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T18:54:15Zoai:dspace.uevora.pt:10174/10874Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:04:46.781187Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
title |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
spellingShingle |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal Marques, Carlos A. F. Internationalisation agro-food systems wine olive oil Alentejo strategy Portugal Competitiveness |
title_short |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
title_full |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
title_fullStr |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
title_full_unstemmed |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
title_sort |
Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal |
author |
Marques, Carlos A. F. |
author_facet |
Marques, Carlos A. F. |
author_role |
author |
dc.contributor.author.fl_str_mv |
Marques, Carlos A. F. |
dc.subject.por.fl_str_mv |
Internationalisation agro-food systems wine olive oil Alentejo strategy Portugal Competitiveness |
topic |
Internationalisation agro-food systems wine olive oil Alentejo strategy Portugal Competitiveness |
description |
The objective of the report is to present, based on the objectives, scope, activities, outputs and outcomes of the project PACMAn, an appropriate strategy for the internationalisation of the segments of the supply chain food of olive oil and wine from the Alentejo. It includes identifying general guidelines and best practices in order to internationalize the sector including the best foreign markets, market position and value chain, and the suitability of the product process, marketing, major international fairs and events, among other aspects.Five orientation guidelines were set to implement a mixed strategy for attractiveness, competitiveness and internationalization of olive oil and wine systems of Alentejo region. These guidelines address simultaneously capacity building and institutional support of these systems in internal and external markets trough organization and scale of supply chains, developing internal markets differentiating and diversifying consumption products and services, following a regional strategy in line with the national internationalization strategy, setting external markets priorities and targets and promoting olive oil and wines of Alentejo in national and international events, fairs and media. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-09-01T00:00:00Z 2014-04-03T09:39:30Z 2014-04-03 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/report |
format |
report |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/10874 http://hdl.handle.net/10174/10874 |
url |
http://hdl.handle.net/10174/10874 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Marques, Carlos A.F., (2013), Internationalisation Strategy for the Agro-food Systems of Olive oil and Wine of The Alentejo Region of Portugal, PACMAn project “Promoting Attractiveness, Competitiveness and Internationalisation of Agro-food Clusters of the Med Area”,ADRAL Contract Deliverable Delivery Report to ADRAL/PACMAN Project CEFAGE - Publicações - Relatórios nd 662 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
ADRAL/PACMAN Project |
publisher.none.fl_str_mv |
ADRAL/PACMAN Project |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136532655767552 |