Overtravels: a business plan that aims to change the portuguese holiday paradigm

• Autor(a) principal: Gaspar, Maria Margarida Caetano
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/24021
• topic: Business plan; Entrepreneurship; Innovation; Plano de negócio; Empreendedorismo -- Business; Inovação

Tourism is a rapidly increasing sector, and ecotourism is its fastest-growing component, mainly where it is feasible to explore the area freely. The Portuguese consumer seeks meaningful experiences to have fun while also being challenged, taking charge of his travels and holidays. Furthermore, customers seek more environmentally responsible trips and the opportunity to visit natural places and interact with the environment. The following thesis intends to be a business plan for Overtravels, a camping and overlanding retail firm. This company will be more than just a merchandise distributor. Overtravels aspires to be a go-to resource for campers, overlanders, and motorhome owners, a place where they can get everything they need, backed up by excellent and knowledgeable customer service. Overtravels is the best place to find the products customers need to allow an independent and exclusive camping experience. It differentiates by providing an impeccable and thrilling customer experience, by providing an extensive range of camping, caravanning, and overland niche products, meeting the consumer's value for money requirements, making the desired products available in the country, and increasing the availability of the desired products.