Hotel industry: an answer to the emerging trends on the global demand side of tourism
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/15594 |
Resumo: | This dissertation studies essentially how Millennials are changing the hotel industry, in the sense that new trends are emerging with this generation and hotels need to respond accordingly, in order to survive within their competitive industry. Emphasis is also given to Asian travellers, as the enlargement of these countries’ middle class populations is predicted, therefore making Asian travellers a valuable target for the hotel industry. To successfully target this segment, hoteliers need also to consider the cultural differences and aspirations that come together with the Asian travellers, and appropriately adapt their offer to them. I will then redirect this study to the city of Lisbon, the Portuguese capital, to analyse if Lisbon’s four and five-star hotel managers are aware of the new market trends, and to understand how they are changing their hotels in order to make them more attractive to Millennials and Asian travellers. Using a sample of 12 hotels (four and five-stars ratings), I have concluded that, although there is a notable undergoing process of adaptation to these guests, there is a long way ahead in order for Lisbon’s hotels to entirely please and retain millennial guests. |
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Hotel industry: an answer to the emerging trends on the global demand side of tourismHotel industryEmerging trendsMillennials and Asian travellersLisbonDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation studies essentially how Millennials are changing the hotel industry, in the sense that new trends are emerging with this generation and hotels need to respond accordingly, in order to survive within their competitive industry. Emphasis is also given to Asian travellers, as the enlargement of these countries’ middle class populations is predicted, therefore making Asian travellers a valuable target for the hotel industry. To successfully target this segment, hoteliers need also to consider the cultural differences and aspirations that come together with the Asian travellers, and appropriately adapt their offer to them. I will then redirect this study to the city of Lisbon, the Portuguese capital, to analyse if Lisbon’s four and five-star hotel managers are aware of the new market trends, and to understand how they are changing their hotels in order to make them more attractive to Millennials and Asian travellers. Using a sample of 12 hotels (four and five-stars ratings), I have concluded that, although there is a notable undergoing process of adaptation to these guests, there is a long way ahead in order for Lisbon’s hotels to entirely please and retain millennial guests.Silva, Luís Correia daRUNCarmo, Duarte Maria Amaral Nogueira e2015-10-08T15:15:47Z2015-062015-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15594TID:201473623enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:48Zoai:run.unl.pt:10362/15594Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:38.573296Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
title |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
spellingShingle |
Hotel industry: an answer to the emerging trends on the global demand side of tourism Carmo, Duarte Maria Amaral Nogueira e Hotel industry Emerging trends Millennials and Asian travellers Lisbon Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
title_full |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
title_fullStr |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
title_full_unstemmed |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
title_sort |
Hotel industry: an answer to the emerging trends on the global demand side of tourism |
author |
Carmo, Duarte Maria Amaral Nogueira e |
author_facet |
Carmo, Duarte Maria Amaral Nogueira e |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silva, Luís Correia da RUN |
dc.contributor.author.fl_str_mv |
Carmo, Duarte Maria Amaral Nogueira e |
dc.subject.por.fl_str_mv |
Hotel industry Emerging trends Millennials and Asian travellers Lisbon Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Hotel industry Emerging trends Millennials and Asian travellers Lisbon Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation studies essentially how Millennials are changing the hotel industry, in the sense that new trends are emerging with this generation and hotels need to respond accordingly, in order to survive within their competitive industry. Emphasis is also given to Asian travellers, as the enlargement of these countries’ middle class populations is predicted, therefore making Asian travellers a valuable target for the hotel industry. To successfully target this segment, hoteliers need also to consider the cultural differences and aspirations that come together with the Asian travellers, and appropriately adapt their offer to them. I will then redirect this study to the city of Lisbon, the Portuguese capital, to analyse if Lisbon’s four and five-star hotel managers are aware of the new market trends, and to understand how they are changing their hotels in order to make them more attractive to Millennials and Asian travellers. Using a sample of 12 hotels (four and five-stars ratings), I have concluded that, although there is a notable undergoing process of adaptation to these guests, there is a long way ahead in order for Lisbon’s hotels to entirely please and retain millennial guests. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-10-08T15:15:47Z 2015-06 2015-06-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/15594 TID:201473623 |
url |
http://hdl.handle.net/10362/15594 |
identifier_str_mv |
TID:201473623 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137864890449920 |