An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/10557 |
Resumo: | While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value-centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services. |
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An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspectiveMobile servicesM-servicesM-service adoptionMobile TV servicesConsumer valueUsesGratificationsTechnology adoptionMobile televisionConsumer adoptionWhile promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value-centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services.Inderscience Enterprises Ltd.2016-01-06T16:15:20Z2015-01-01T00:00:00Z20152019-05-14T11:13:11Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/10557eng1470-606710.1504/IJEB.2015.068316Borges, M. S.Rita, P.Pagani, M.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:53:52Zoai:repositorio.iscte-iul.pt:10071/10557Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:27:03.441012Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
title |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
spellingShingle |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective Borges, M. S. Mobile services M-services M-service adoption Mobile TV services Consumer value Uses Gratifications Technology adoption Mobile television Consumer adoption |
title_short |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
title_full |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
title_fullStr |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
title_full_unstemmed |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
title_sort |
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective |
author |
Borges, M. S. |
author_facet |
Borges, M. S. Rita, P. Pagani, M. |
author_role |
author |
author2 |
Rita, P. Pagani, M. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Borges, M. S. Rita, P. Pagani, M. |
dc.subject.por.fl_str_mv |
Mobile services M-services M-service adoption Mobile TV services Consumer value Uses Gratifications Technology adoption Mobile television Consumer adoption |
topic |
Mobile services M-services M-service adoption Mobile TV services Consumer value Uses Gratifications Technology adoption Mobile television Consumer adoption |
description |
While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value-centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015 2016-01-06T16:15:20Z 2019-05-14T11:13:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/10557 |
url |
http://hdl.handle.net/10071/10557 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1470-6067 10.1504/IJEB.2015.068316 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Inderscience Enterprises Ltd. |
publisher.none.fl_str_mv |
Inderscience Enterprises Ltd. |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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|
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1799134833677434880 |