E-Pharmacy : a tranquilizer for seniors?

Detalhes bibliográficos
Autor(a) principal: Lasserez, Hortense
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/15917
Resumo: “E-Pharmacy – A tranquilizer for seniors?” This exploratory research was written as a part of my International Master of Science in Business Administration, fall 2011 - spring 2013. Above all, this paper aims at providing some insights into this increasingly important market segment "seniors" but also a better comprehension and suggest that different strategies have to be developed by pharmacies in order to satisfy this particular population. The findings are consistent with previous research on senior consumer behaviour, and address new topics as their interest in e-commerce and the impact of cognitive age on their willingness to adopt the online pharmacy.
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spelling E-Pharmacy : a tranquilizer for seniors?Domínio/Área Científica::Ciências Sociais::Economia e Gestão“E-Pharmacy – A tranquilizer for seniors?” This exploratory research was written as a part of my International Master of Science in Business Administration, fall 2011 - spring 2013. Above all, this paper aims at providing some insights into this increasingly important market segment "seniors" but also a better comprehension and suggest that different strategies have to be developed by pharmacies in order to satisfy this particular population. The findings are consistent with previous research on senior consumer behaviour, and address new topics as their interest in e-commerce and the impact of cognitive age on their willingness to adopt the online pharmacy.Olson, ErikVeritati - Repositório Institucional da Universidade Católica PortuguesaLasserez, Hortense2014-12-11T10:30:19Z2013-11-0520132013-11-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/15917TID:201091410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-03T01:39:44Zoai:repositorio.ucp.pt:10400.14/15917Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:13:14.838101Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv E-Pharmacy : a tranquilizer for seniors?
title E-Pharmacy : a tranquilizer for seniors?
spellingShingle E-Pharmacy : a tranquilizer for seniors?
Lasserez, Hortense
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short E-Pharmacy : a tranquilizer for seniors?
title_full E-Pharmacy : a tranquilizer for seniors?
title_fullStr E-Pharmacy : a tranquilizer for seniors?
title_full_unstemmed E-Pharmacy : a tranquilizer for seniors?
title_sort E-Pharmacy : a tranquilizer for seniors?
author Lasserez, Hortense
author_facet Lasserez, Hortense
author_role author
dc.contributor.none.fl_str_mv Olson, Erik
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Lasserez, Hortense
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description “E-Pharmacy – A tranquilizer for seniors?” This exploratory research was written as a part of my International Master of Science in Business Administration, fall 2011 - spring 2013. Above all, this paper aims at providing some insights into this increasingly important market segment "seniors" but also a better comprehension and suggest that different strategies have to be developed by pharmacies in order to satisfy this particular population. The findings are consistent with previous research on senior consumer behaviour, and address new topics as their interest in e-commerce and the impact of cognitive age on their willingness to adopt the online pharmacy.
publishDate 2013
dc.date.none.fl_str_mv 2013-11-05
2013
2013-11-05T00:00:00Z
2014-12-11T10:30:19Z
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format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/15917
TID:201091410
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identifier_str_mv TID:201091410
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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