Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges

Detalhes bibliográficos
Autor(a) principal: Haas, Tom
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140033
Resumo: This research paper examines the process of founding and operating the lean start-up flace as an illustration for the development of a business plan. The first part of the paper highlights the business idea and product flace as a digital solution to hybrid working challenges. The second part highlights the required marketing strategies to generate demand in a competitive industry with limited marketing resources. The third part of the paper analyzes the financial perspective and the feasibility of external corporate financing. The company flace is being founded and a product for market participation is being developed.
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spelling Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challengesStrategyGrowthEntrepreneurshipDigitizationEntrepreneurial financeB2bSaasLean startupProduct-market fitDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research paper examines the process of founding and operating the lean start-up flace as an illustration for the development of a business plan. The first part of the paper highlights the business idea and product flace as a digital solution to hybrid working challenges. The second part highlights the required marketing strategies to generate demand in a competitive industry with limited marketing resources. The third part of the paper analyzes the financial perspective and the feasibility of external corporate financing. The company flace is being founded and a product for market participation is being developed.Major, EuclidesRUNHaas, Tom2022-06-15T16:17:12Z2022-01-172012-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140033TID:202997430enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:10Zoai:run.unl.pt:10362/140033Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:33.710593Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
title Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
spellingShingle Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
Haas, Tom
Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
B2b
Saas
Lean startup
Product-market fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
title_full Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
title_fullStr Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
title_full_unstemmed Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
title_sort Flace - enabling the future of work: analysing the process of achieving product-market fit with a digital solution addressing hybrid work challenges
author Haas, Tom
author_facet Haas, Tom
author_role author
dc.contributor.none.fl_str_mv Major, Euclides
RUN
dc.contributor.author.fl_str_mv Haas, Tom
dc.subject.por.fl_str_mv Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
B2b
Saas
Lean startup
Product-market fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
B2b
Saas
Lean startup
Product-market fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research paper examines the process of founding and operating the lean start-up flace as an illustration for the development of a business plan. The first part of the paper highlights the business idea and product flace as a digital solution to hybrid working challenges. The second part highlights the required marketing strategies to generate demand in a competitive industry with limited marketing resources. The third part of the paper analyzes the financial perspective and the feasibility of external corporate financing. The company flace is being founded and a product for market participation is being developed.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-17
2022-06-15T16:17:12Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140033
TID:202997430
url http://hdl.handle.net/10362/140033
identifier_str_mv TID:202997430
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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