Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad

Detalhes bibliográficos
Autor(a) principal: Aguiar, Helder de Souza
Data de Publicação: 2014
Outros Autores: Consoni, Flavia Luciane, Bernardes, Roberto Carlos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15196
Resumo: This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.
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spelling Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry AbroadRedes de franquia brasileiras internacionalizadas: evolução do método de entrada no exteriorFranchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.Administração; EstratégiaFranchising; Internacionalização de Franquias; Franchising e Entrada no Mercado Estrangeiro; Métodos de Entrada no Exterior por Franquias.This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.Este artigo analisa os métodos de entrada das franquias brasileiras quando optam por se instalar fora do Brasil. A partir de um estudo multicasos, foram realizadas entrevistas presenciais em 2012 com 21 redes de franquias internacionalizadas. Dentre os resultados, observou-se uma mudança de postura das redes de franquias brasileiras ao longo do tempo, com alteração no método de entrada em mercados internacionais. Destaca-se a intensificação da procura por parte de agentes externos dispostos a levar a marca para o exterior, fato que possibilitou que a estratégia predominante a partir de 2008 fosse franquear suas atividades diretamente a partir do Brasil. DOI:10.5585/riae.v13i1.1985Universidade Nove de Julho - UNINOVEAguiar, Helder de SouzaConsoni, Flavia LucianeBernardes, Roberto Carlos2014-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1519610.5585/ijsm.v13i1.1985Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 34-48Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 34-482176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15196/7392Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T17:23:31Zoai:https://periodicos.uninove.br:article/15196Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T17:23:31Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
Redes de franquia brasileiras internacionalizadas: evolução do método de entrada no exterior
title Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
spellingShingle Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
Aguiar, Helder de Souza
Franchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.
Administração; Estratégia
Franchising; Internacionalização de Franquias; Franchising e Entrada no Mercado Estrangeiro; Métodos de Entrada no Exterior por Franquias.
title_short Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
title_full Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
title_fullStr Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
title_full_unstemmed Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
title_sort Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad
author Aguiar, Helder de Souza
author_facet Aguiar, Helder de Souza
Consoni, Flavia Luciane
Bernardes, Roberto Carlos
author_role author
author2 Consoni, Flavia Luciane
Bernardes, Roberto Carlos
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Aguiar, Helder de Souza
Consoni, Flavia Luciane
Bernardes, Roberto Carlos
dc.subject.none.fl_str_mv
dc.subject.por.fl_str_mv Franchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.
Administração; Estratégia
Franchising; Internacionalização de Franquias; Franchising e Entrada no Mercado Estrangeiro; Métodos de Entrada no Exterior por Franquias.
topic Franchising; Internationalization of Franchising; Franchising and foreign Market Entry; Input Methods for Franchises Abroad.
Administração; Estratégia
Franchising; Internacionalização de Franquias; Franchising e Entrada no Mercado Estrangeiro; Métodos de Entrada no Exterior por Franquias.
description This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.
publishDate 2014
dc.date.none.fl_str_mv 2014-03-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15196
10.5585/ijsm.v13i1.1985
url https://periodicos.uninove.br/riae/article/view/15196
identifier_str_mv 10.5585/ijsm.v13i1.1985
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15196/7392
dc.rights.driver.fl_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 34-48
Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 34-48
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
instname:Revista Ibero-Americana de Estratégia (RIAE)
instacron:RIEOEI
instname_str Revista Ibero-Americana de Estratégia (RIAE)
instacron_str RIEOEI
institution RIEOEI
reponame_str Revista Ibero Americana de Estratégia - RIAE
collection Revista Ibero Americana de Estratégia - RIAE
repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
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