Innovation and Business Model - A Case Study in Sector Vintner

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Leonel Cezar
Data de Publicação: 2013
Outros Autores: Silveira, Amelia, Kono, Carlos Mamori, Lenzi, Fernando Cesar
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15294
Resumo: This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.
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spelling Innovation and Business Model - A Case Study in Sector VintnerInovação e Modelo de Negócio – Um Estudo de Caso no Setor VitivinicultorEstrategia; Inovação; Modelo de NegocioEstratégia Competitiva; Estratégia Corporativa; Inovação; Modelo de Negócio.Competitive Strategy; Corporate Strategy; Innovation; Business Model.This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.A pesquisa objetivou determinar quais as inovações e sua respectiva natureza, que determinaram a estratégia configurante do modelo de negócios da Casa Valduga, tradicional produtora de vinhos, e que tem lhe estimulado a exceder na qualidade de seus produtos, ampliando seu mercado nacional e expandindo-se internacionalmente. O estudo tem abordagem exploratória e qualitativa, buscando analisar o fenômeno em questão coletando dados a partir de entrevistas, documentos e observação. Conclui-se que o modelo de negócio adotado origina-se no ajuste fino dos recursos da empresa com seus interesses de segmentação mercadológica, na capacidade para a geração de produtos de qualidade superior, integrantes de seu portfólio de produtos e no controle estratégico de atributos de valor ligados à imagem e marca da empresa. DOI:10.5585/riae.v12i2.1979Universidade Nove de Julho - UNINOVE2013-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1529410.5585/ijsm.v12i2.1979Revista Ibero-Americana de Estratégia; Vol 12, No 2 (2013): April/June; 250-273Revista Ibero-Americana de Estratégia; Vol 12, No 2 (2013): April/June; 250-2732176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15294/7481Copyright (c) 2013 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRodrigues, Leonel CezarSilveira, AmeliaKono, Carlos MamoriLenzi, Fernando Cesar2021-02-22T18:57:26Zoai:https://periodicos.uninove.br:article/15294Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2021-02-22T18:57:26Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Innovation and Business Model - A Case Study in Sector Vintner
Inovação e Modelo de Negócio – Um Estudo de Caso no Setor Vitivinicultor
title Innovation and Business Model - A Case Study in Sector Vintner
spellingShingle Innovation and Business Model - A Case Study in Sector Vintner
Rodrigues, Leonel Cezar
Estrategia; Inovação; Modelo de Negocio
Estratégia Competitiva; Estratégia Corporativa; Inovação; Modelo de Negócio.
Competitive Strategy; Corporate Strategy; Innovation; Business Model.
title_short Innovation and Business Model - A Case Study in Sector Vintner
title_full Innovation and Business Model - A Case Study in Sector Vintner
title_fullStr Innovation and Business Model - A Case Study in Sector Vintner
title_full_unstemmed Innovation and Business Model - A Case Study in Sector Vintner
title_sort Innovation and Business Model - A Case Study in Sector Vintner
author Rodrigues, Leonel Cezar
author_facet Rodrigues, Leonel Cezar
Silveira, Amelia
Kono, Carlos Mamori
Lenzi, Fernando Cesar
author_role author
author2 Silveira, Amelia
Kono, Carlos Mamori
Lenzi, Fernando Cesar
author2_role author
author
author
dc.contributor.author.fl_str_mv Rodrigues, Leonel Cezar
Silveira, Amelia
Kono, Carlos Mamori
Lenzi, Fernando Cesar
dc.subject.por.fl_str_mv Estrategia; Inovação; Modelo de Negocio
Estratégia Competitiva; Estratégia Corporativa; Inovação; Modelo de Negócio.
Competitive Strategy; Corporate Strategy; Innovation; Business Model.
topic Estrategia; Inovação; Modelo de Negocio
Estratégia Competitiva; Estratégia Corporativa; Inovação; Modelo de Negócio.
Competitive Strategy; Corporate Strategy; Innovation; Business Model.
description This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.
publishDate 2013
dc.date.none.fl_str_mv 2013-06-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15294
10.5585/ijsm.v12i2.1979
url https://periodicos.uninove.br/riae/article/view/15294
identifier_str_mv 10.5585/ijsm.v12i2.1979
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15294/7481
dc.rights.driver.fl_str_mv Copyright (c) 2013 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 12, No 2 (2013): April/June; 250-273
Revista Ibero-Americana de Estratégia; Vol 12, No 2 (2013): April/June; 250-273
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
instname:Revista Ibero-Americana de Estratégia (RIAE)
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repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
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