Business Models, Strategy and Innovation: necessary reflections in the digital transformation society

Detalhes bibliográficos
Autor(a) principal: Almeida, Leonardo Alexandrino de
Data de Publicação: 2022
Outros Autores: Martins, Iracema Maria de Lima, Martins, Marcelo Augusto dos Anjos Lima
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/29220
Resumo: The technological transformations experienced in recent years have expanded the discussions about the impact of technologies on society in general and on organizations. Based on this context, the objective of this article was to analyse the relations between the construct’s digital transformation, business model, organizational strategy and dynamic capabilities, as well as their insertion in the theme of innovation. This is a theoretical essay based on the analysis of consolidated publications and recent discussions that address the themes of business model, strategy, and digital transformation. The results indicate a close relationship between the themes, with the search for new business models, digital transformation and the adoption of specific strategies by organizations being identified as ways to generate value for customers, foster innovation and, ultimately, create sustainable competitive advantage for organizations. It is concluded that, notwithstanding the common objective, the sectored conduct of these themes in the organizational context can be detrimental to the achievement of organizational objectives. It is understood that the article contributes to discussions about the relationships between business model and strategy, including the context of digital transformation as yet another element.
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spelling Business Models, Strategy and Innovation: necessary reflections in the digital transformation society Modelos de negocio, estrategia e innovación: reflexiones necesarias en la sociedad de la transformación digital Modelos de Negócios, Estratégia e Inovação: reflexões necessárias na sociedade da transformação digital Modelo de negóciosEstratégiaTransformação digitalInovação.Business modelStrategyDigital transformationInnovation.Modelo de negocioEstrategiaTransformación digitalInnovación.The technological transformations experienced in recent years have expanded the discussions about the impact of technologies on society in general and on organizations. Based on this context, the objective of this article was to analyse the relations between the construct’s digital transformation, business model, organizational strategy and dynamic capabilities, as well as their insertion in the theme of innovation. This is a theoretical essay based on the analysis of consolidated publications and recent discussions that address the themes of business model, strategy, and digital transformation. The results indicate a close relationship between the themes, with the search for new business models, digital transformation and the adoption of specific strategies by organizations being identified as ways to generate value for customers, foster innovation and, ultimately, create sustainable competitive advantage for organizations. It is concluded that, notwithstanding the common objective, the sectored conduct of these themes in the organizational context can be detrimental to the achievement of organizational objectives. It is understood that the article contributes to discussions about the relationships between business model and strategy, including the context of digital transformation as yet another element.Las transformaciones tecnológicas experimentadas en los últimos años han ampliado los debates sobre el impacto de las tecnologías en la sociedad en general y en las organizaciones. A partir de este contexto, el objetivo de este artículo fue analizar las relaciones entre los constructos transformación digital, modelo de negocio, estrategia organizativa y capacidades dinámicas, así como la inserción de estos en el tema de la innovación. Este es un ensayo teórico basado en el análisis de publicaciones consolidadas y debates recientes que abordan los temas de modelo de negocio, estrategia y transformación digital. Los resultados apuntan a una estrecha relación entre estos temas, identificándose la búsqueda de nuevos modelos de negocio, la transformación digital y la adopción de estrategias específicas por parte de las organizaciones como formas de generar valor para los clientes, fomentar la innovación y, en definitiva, crear una ventaja competitiva sostenible para las organizaciones. Se concluye que, a pesar del objetivo común, la conducción sectorizada de estos temas en el contexto organizativo puede ser perjudicial para la consecución de los objetivos de la organización. Se entiende que este artículo contribuye a los debates sobre las relaciones entre el modelo de negocio y la estrategia, incluyendo el contexto de la transformación digital como un elemento más.As transformações tecnológicas vivenciadas nos últimos anos têm ampliado às discussões acerca do impacto das tecnologias sobre a sociedade de modo geral e sobre as organizações. Partindo desse contexto, o objetivo do artigo foi analisar as relações entre os construtos transformação digital, modelo de negócios, estratégia organizacional e capacidades dinâmicas, bem como a inserção desses na temática da inovação. Trata-se de ensaio teórico construído a partir da análise de publicações consolidadas e discussões recentes que abordam as temáticas de modelo de negócios, estratégia e transformação digital. Os resultados apontam uma estreita relação entre as temáticas, sendo que a busca por novos modelos de negócios, a transformação digital e a adoção de estratégias específicas por parte das organizações são identificadas como formas de gerar valor para os clientes, fomentar a inovação e, em última instância, criar vantagem competitiva sustentável para as organizações. Conclui-se que, não obstante o objetivo comum, a condução setorizada dessas temáticas no contexto organizacional pode ser prejudicial para o alcance dos objetivos organizacional. Entende-se que o artigo contribui para as discussões sobre as relações entre modelo de negócios e estratégia, incluindo o contexto de transformação digital como mais um elemento.Research, Society and Development2022-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2922010.33448/rsd-v11i6.29220Research, Society and Development; Vol. 11 No. 6; e298116292020Research, Society and Development; Vol. 11 Núm. 6; e298116292020Research, Society and Development; v. 11 n. 6; e2981162920202525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/29220/25233Copyright (c) 2022 Leonardo Alexandrino de Almeida; Iracema Maria de Lima Martins; Marcelo Augusto dos Anjos Lima Martinshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAlmeida, Leonardo Alexandrino de Martins, Iracema Maria de LimaMartins, Marcelo Augusto dos Anjos Lima2022-05-13T18:04:10Zoai:ojs.pkp.sfu.ca:article/29220Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:46:22.407632Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
Modelos de negocio, estrategia e innovación: reflexiones necesarias en la sociedad de la transformación digital
Modelos de Negócios, Estratégia e Inovação: reflexões necessárias na sociedade da transformação digital
title Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
spellingShingle Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
Almeida, Leonardo Alexandrino de
Modelo de negócios
Estratégia
Transformação digital
Inovação.
Business model
Strategy
Digital transformation
Innovation.
Modelo de negocio
Estrategia
Transformación digital
Innovación.
title_short Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
title_full Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
title_fullStr Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
title_full_unstemmed Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
title_sort Business Models, Strategy and Innovation: necessary reflections in the digital transformation society
author Almeida, Leonardo Alexandrino de
author_facet Almeida, Leonardo Alexandrino de
Martins, Iracema Maria de Lima
Martins, Marcelo Augusto dos Anjos Lima
author_role author
author2 Martins, Iracema Maria de Lima
Martins, Marcelo Augusto dos Anjos Lima
author2_role author
author
dc.contributor.author.fl_str_mv Almeida, Leonardo Alexandrino de
Martins, Iracema Maria de Lima
Martins, Marcelo Augusto dos Anjos Lima
dc.subject.por.fl_str_mv Modelo de negócios
Estratégia
Transformação digital
Inovação.
Business model
Strategy
Digital transformation
Innovation.
Modelo de negocio
Estrategia
Transformación digital
Innovación.
topic Modelo de negócios
Estratégia
Transformação digital
Inovação.
Business model
Strategy
Digital transformation
Innovation.
Modelo de negocio
Estrategia
Transformación digital
Innovación.
description The technological transformations experienced in recent years have expanded the discussions about the impact of technologies on society in general and on organizations. Based on this context, the objective of this article was to analyse the relations between the construct’s digital transformation, business model, organizational strategy and dynamic capabilities, as well as their insertion in the theme of innovation. This is a theoretical essay based on the analysis of consolidated publications and recent discussions that address the themes of business model, strategy, and digital transformation. The results indicate a close relationship between the themes, with the search for new business models, digital transformation and the adoption of specific strategies by organizations being identified as ways to generate value for customers, foster innovation and, ultimately, create sustainable competitive advantage for organizations. It is concluded that, notwithstanding the common objective, the sectored conduct of these themes in the organizational context can be detrimental to the achievement of organizational objectives. It is understood that the article contributes to discussions about the relationships between business model and strategy, including the context of digital transformation as yet another element.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/29220
10.33448/rsd-v11i6.29220
url https://rsdjournal.org/index.php/rsd/article/view/29220
identifier_str_mv 10.33448/rsd-v11i6.29220
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/29220/25233
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 6; e298116292020
Research, Society and Development; Vol. 11 Núm. 6; e298116292020
Research, Society and Development; v. 11 n. 6; e298116292020
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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