The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana

Detalhes bibliográficos
Autor(a) principal: Martins, Tomás Sparano
Data de Publicação: 2009
Outros Autores: Cruz, June Alisson Westarb, Kato, Heitor Takashi, Reis, Julio Adriano, El-Kouba, Amir
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/13134
Resumo: This paper investigates the influence of a strategic typology in the performance of grade schools and high schools in the state of PR, taking into account the degree of market orientation. The model was developed based on two concepts: the strategic typology of Miles and Snow (1978) and market-orientation in the model of Kohli, Jaworski and Kumar (1993). To conduct this study, a cross-sectional survey was done. Data collection was conducted through a questionnaire sent to the directors of all 699 schools associated with SINEPE-PR (The Association for Privately Owned Educational Institutions in State of Paraná). A total of 153 cases were considered valid for the research. To analyze the data the H Kruskal-Wallis Test was used through the Minitab statistical software version 15. It was found that the typology is a strategic factor that influences the market orientation variables in analyzed industry
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spelling The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of ParanaA influência da tipologia estratégica de Miles e Snow no grau de orientação para o mercado em instituições de Ensino Fundamental e Médio do Estado do ParanáMiles and Snow Typology. Market orientation. Schools. Strategy.Escolas. Estratégia. Orientação para o mercado. Tipologia de Miles e Snow.This paper investigates the influence of a strategic typology in the performance of grade schools and high schools in the state of PR, taking into account the degree of market orientation. The model was developed based on two concepts: the strategic typology of Miles and Snow (1978) and market-orientation in the model of Kohli, Jaworski and Kumar (1993). To conduct this study, a cross-sectional survey was done. Data collection was conducted through a questionnaire sent to the directors of all 699 schools associated with SINEPE-PR (The Association for Privately Owned Educational Institutions in State of Paraná). A total of 153 cases were considered valid for the research. To analyze the data the H Kruskal-Wallis Test was used through the Minitab statistical software version 15. It was found that the typology is a strategic factor that influences the market orientation variables in analyzed industryNeste trabalho, investiga-se a influência de uma tipologia estratégica no desempenho de escolas de Ensino Fundamental e Médio no Estado do Paraná, levando em consideração o respectivo grau de orientação de cada uma para o mercado. O modelo foi elaborado tendo como base dois conceitos: a tipologia estratégica de Miles e Snow (1978) e a orientação para o mercado, de Kohli, Jaworski e Kumar (1993). Para realizar este estudo foi feito um levantamento de corte transversal (survey cross-sectional). A coleta de dados foi realizada por meio de questionário enviado à direção de todas as escolas de Ensino Fundamental e Médio associadas ao Sindicato dos Estabelecimentos Particulares de Ensino do Paraná (Sinepe-PR), totalizando 699 organizações. Foram considerados válidos para a pesquisa 153 casos. Para a análise dos dados utilizou-se o Teste H de Kruskal-Wallis e, com o software estatístico Minitab versão 15. Verificou-se que a tipologia estratégica é um fator que influencia as variáveis de orientação para o mercado nas empresas do setor analisado.Universidade Nove de Julho - UNINOVE2009-05-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1313410.5585/ijsm.v7i2.1336Revista Ibero-Americana de Estratégia; 2008: RIAE v7n2; 125-138Revista Ibero-Americana de Estratégia; 2008: RIAE v7n2; 125-1382176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/13134/6586Copyright (c) 2019 Iberoamerican Journal of Strategic Managementinfo:eu-repo/semantics/openAccessMartins, Tomás SparanoCruz, June Alisson WestarbKato, Heitor TakashiReis, Julio AdrianoEl-Kouba, Amir2019-09-20T13:39:13Zoai:https://periodicos.uninove.br:article/13134Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-20T13:39:13Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
A influência da tipologia estratégica de Miles e Snow no grau de orientação para o mercado em instituições de Ensino Fundamental e Médio do Estado do Paraná
title The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
spellingShingle The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
Martins, Tomás Sparano
Miles and Snow Typology. Market orientation. Schools. Strategy.
Escolas. Estratégia. Orientação para o mercado. Tipologia de Miles e Snow.
title_short The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
title_full The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
title_fullStr The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
title_full_unstemmed The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
title_sort The Influence of the Miles and Snow strategic typology in the degree of market orientation in institutions of primary/secondary education in the State of Parana
author Martins, Tomás Sparano
author_facet Martins, Tomás Sparano
Cruz, June Alisson Westarb
Kato, Heitor Takashi
Reis, Julio Adriano
El-Kouba, Amir
author_role author
author2 Cruz, June Alisson Westarb
Kato, Heitor Takashi
Reis, Julio Adriano
El-Kouba, Amir
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Martins, Tomás Sparano
Cruz, June Alisson Westarb
Kato, Heitor Takashi
Reis, Julio Adriano
El-Kouba, Amir
dc.subject.por.fl_str_mv Miles and Snow Typology. Market orientation. Schools. Strategy.
Escolas. Estratégia. Orientação para o mercado. Tipologia de Miles e Snow.
topic Miles and Snow Typology. Market orientation. Schools. Strategy.
Escolas. Estratégia. Orientação para o mercado. Tipologia de Miles e Snow.
description This paper investigates the influence of a strategic typology in the performance of grade schools and high schools in the state of PR, taking into account the degree of market orientation. The model was developed based on two concepts: the strategic typology of Miles and Snow (1978) and market-orientation in the model of Kohli, Jaworski and Kumar (1993). To conduct this study, a cross-sectional survey was done. Data collection was conducted through a questionnaire sent to the directors of all 699 schools associated with SINEPE-PR (The Association for Privately Owned Educational Institutions in State of Paraná). A total of 153 cases were considered valid for the research. To analyze the data the H Kruskal-Wallis Test was used through the Minitab statistical software version 15. It was found that the typology is a strategic factor that influences the market orientation variables in analyzed industry
publishDate 2009
dc.date.none.fl_str_mv 2009-05-26
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/13134
10.5585/ijsm.v7i2.1336
url https://periodicos.uninove.br/riae/article/view/13134
identifier_str_mv 10.5585/ijsm.v7i2.1336
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/13134/6586
dc.rights.driver.fl_str_mv Copyright (c) 2019 Iberoamerican Journal of Strategic Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Iberoamerican Journal of Strategic Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; 2008: RIAE v7n2; 125-138
Revista Ibero-Americana de Estratégia; 2008: RIAE v7n2; 125-138
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
instname:Revista Ibero-Americana de Estratégia (RIAE)
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instname_str Revista Ibero-Americana de Estratégia (RIAE)
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collection Revista Ibero Americana de Estratégia - RIAE
repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
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